Online Sports Betting - Americas | Statista Market Forecast

Revenue in the Online Sports Betting market is projected to reach US$18.91bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 10.99%, resulting in a projected market volume of US$31.85bn by 2029.
In the Online Sports Betting market, the number of users is expected to amount to 90.5m users by 2029.
User penetration will be 7.4% in 2024 and is expected to hit 10.0% by 2029.
The average revenue per user (ARPU) is expected to amount to US$290.90.
In global comparison, most revenue will be generated United States (US$14.30bn in 2024).
With a projected rate of 48.8%, the user penetration in the Online Sports Betting market is highest Canada.

Definition:

The online sports betting market refers to the segment of the online gambling industry that involves placing bets on various sports events over the internet. This includes a wide range of sports, such as football, basketball, baseball, horse racing, tennis, and many others. Online sports betting allows customers to place bets on the outcome of sporting events in real-time, either before or during the event. These bets can be placed through various online platforms, including websites and mobile apps, which are often operated by licensed online sportsbook operators.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of revenue shares of the total betting market. User and revenue figures represent B2C services.

Online sports betting on various sports such as football, basketball, tennis, cricket, golf, etc.
Esports betting on sports simulation games such as FIFA, NBA 2K, and Madden NFL
Proposition betting on specific events or outcomes in a sports game

Offline or land-based sports betting establishments such as sportsbooks and race tracks
Betting on non-sporting events such as politics, entertainment, and reality TV shows
Illegal or unlicensed online sports betting websites or apps.

The Online Sports Betting market in Americas has seen significant growth in recent years, driven by changing customer preferences and favorable market trends.

Customer preferences: Customers in the Americas are increasingly turning to online sports betting as a convenient and accessible way to engage with their favorite sports. The rise of smartphones and high-speed internet connections has made it easier than ever for customers to place bets from the comfort of their own homes or on the go. Additionally, the growing popularity of live streaming and in-play betting has further fueled customer interest in online sports betting.

Trends in the market: One of the key trends in the Online Sports Betting market in Americas is the legalization and regulation of online gambling in several countries. This has opened up new opportunities for both local and international operators to enter the market and offer their services legally. As a result, the market has become more competitive, with operators vying for customers by offering attractive promotions, bonuses, and a wide range of betting options. Another trend in the market is the increasing focus on responsible gambling. As the industry continues to grow, there has been a greater emphasis on player protection and harm minimization. This includes measures such as age verification, self-exclusion programs, and responsible gambling tools that allow customers to set limits on their betting activities.

Local special circumstances: The Online Sports Betting market in Americas is diverse, with each country having its own unique set of regulations and market dynamics. For example, in some countries, online sports betting is fully legalized and regulated, while in others it may be restricted or even illegal. This creates a complex landscape for operators, who must navigate different legal frameworks and comply with local regulations. Furthermore, cultural and sporting preferences vary across the Americas, which can influence the popularity of different sports and betting markets. For example, American football and baseball are highly popular in the United States, while soccer is the dominant sport in countries like Brazil and Argentina. Operators must tailor their offerings to cater to these local preferences in order to attract and retain customers.

Underlying macroeconomic factors: The growth of the Online Sports Betting market in Americas is also influenced by underlying macroeconomic factors. A strong economy, increasing disposable income, and high levels of internet penetration all contribute to the growth of the market. Additionally, favorable demographic trends, such as a young and tech-savvy population, provide a conducive environment for the online sports betting industry to thrive. In conclusion, the Online Sports Betting market in Americas is experiencing strong growth due to changing customer preferences, favorable market trends, and underlying macroeconomic factors. As the market continues to evolve, operators will need to adapt to local regulations, cater to customer preferences, and prioritize responsible gambling in order to succeed in this competitive industry.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Sports betting is a type of gambling that refers to the activity of placing a wager on the outcome of a sporting event. Events on which wagers are made could be anything from more traditional activities like horse or dog racing to sports such as soccer and American football. Bets are typically made through bookmakers, also known as sportsbooks. These operate both as land-based establishments, for example, at casinos or betting shops, and online. The total amount of money wagered by bettors is known as a handle, while the amount of money earned by a sportsbook after paying out the winners is revenue. In 2022, the sports betting and lottery market size worldwide amounted to 235.46 billion U.S. dollars.