Online Casinos - Americas | Statista Market Forecast

Revenue in the Online Casinos market is projected to reach US$12.09bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.64%, resulting in a projected market volume of US$18.31bn by 2029.
In the Online Casinos market, the number of users is expected to amount to 78.1m users by 2029.
User penetration will be 6.3% in 2024 and is expected to hit 8.6% by 2029.
The average revenue per user (ARPU) is expected to amount to US$217.20.
In global comparison, most revenue will be generated United Kingdom (US$6.47bn in 2024).
With a projected rate of 35.6%, the user penetration in the Online Casinos market is highest Canada.

Definition:

The online casinos market refers to the segment of the online gambling industry that offers a range of traditional casino games, such as blackjack, roulette, baccarat, and slot machines, that can be played over the internet. Online casinos provide customers with the opportunity to play these games from the comfort of their own homes or on the go through various devices, including computers, tablets, and smartphones.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of the product shares of the total online casino market. User and revenue figures represent B2C services.

Online slot machines such as Starburst, Mega Moolah, and Gonzo's Quest
Online card games such as poker, blackjack, baccarat, and their variants
Online roulette games such as European, American, and French roulette

Offline or land-based casino establishments such as casinos and gaming halls
Skill-based games such as chess, backgammon, and Go
Betting on non-casino games such as sports, politics, and entertainment.

The Online Casinos market in Americas is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in the Americas are increasingly turning to online casinos for their gambling needs. The convenience and accessibility of online platforms allow customers to enjoy their favorite casino games from the comfort of their own homes. Additionally, the wide variety of games available online appeals to customers who are looking for a diverse and entertaining gambling experience. The ability to play on mobile devices has also contributed to the popularity of online casinos, as customers can now gamble on the go.

Trends in the market: One of the key trends in the Online Casinos market in Americas is the increasing adoption of virtual reality (VR) technology. VR technology provides a more immersive and realistic gambling experience, enhancing customer engagement and enjoyment. This trend is particularly prominent in countries like the United States and Canada, where customers are eager to embrace new technologies. Another trend in the market is the rise of live dealer games, where customers can interact with real dealers through live video streaming. This trend adds a social element to online gambling, replicating the experience of playing in a physical casino.

Local special circumstances: In the Americas, the legalization and regulation of online gambling vary from country to country. While some countries have fully legalized online casinos and have established regulatory frameworks, others have stricter regulations or even prohibit online gambling altogether. This variation in regulations creates different market dynamics and opportunities for online casino operators. For example, in countries with more relaxed regulations, there may be a larger customer base and more competition among operators. On the other hand, in countries with stricter regulations, there may be a smaller customer base but less competition.

Underlying macroeconomic factors: The Online Casinos market in Americas is also influenced by underlying macroeconomic factors. Economic growth, disposable income levels, and consumer confidence all play a role in the development of the market. In countries with a strong economy and high disposable income levels, customers are more likely to engage in online gambling activities. Additionally, consumer confidence in the economy can impact customers' willingness to spend money on online casinos. During periods of economic uncertainty, customers may be more cautious with their spending and reduce their gambling activities. In conclusion, the Online Casinos market in Americas is experiencing growth and development driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online platforms, along with the adoption of new technologies like VR and live dealer games, are attracting customers to online casinos. However, the market dynamics vary across different countries in the region due to differences in regulations. The overall economic conditions in each country also influence customers' engagement in online gambling activities.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

As an industry seemingly built on chance, the odds of the global casino sector growing in the coming years appear a safe bet. Thanks to the ongoing legalization of gambling-related activities in many parts of the world, licensed casinos have expanded to new markets and generated record-breaking revenue figures. While the market size of the casino and online gambling industry suffered heavily during the coronavirus (COVID-19) pandemic, falling by nearly 100 billion U.S. dollars in 2020, the recovery has been steady. As of 2024, the industry’s market size totaled over billion U.S. dollars. At the center of this growth has been leading casino companies such as MGM Resorts, which alone generated 16.16 billion U.S. dollars in revenue in 2023. Online enterprises specializing in sports betting have also carved out significant chunks of the market share, with Fanduel and DraftKings both ranking as two of the most valuable gambling brands globally in 2024.