Online Lottery - Americas

Americas

Highlights

Revenue in the Online Lottery market is projected to reach US$6.18bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.91%, resulting in a projected market volume of US$8.24bn by 2029.
In the Online Lottery market, the number of users is expected to amount to 23.2m users by 2029.
User penetration will be 2.1% in 2024 and is expected to hit 2.6% by 2029.
The average revenue per user (ARPU) is expected to amount to US$335.00.
In global comparison, most revenue will be generated United States (US$4.39bn in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Lottery market in Americas is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Online Lottery market in Americas are shifting towards convenience and accessibility. With the increasing use of smartphones and internet penetration, customers are opting for online platforms to participate in lotteries. Online lottery platforms offer a wide range of games and allow customers to easily purchase tickets from the comfort of their homes. Additionally, online platforms provide customers with the convenience of checking lottery results and claiming prizes online, eliminating the need to visit physical lottery outlets. Trends in the Online Lottery market in Americas are also contributing to its development. One significant trend is the introduction of innovative lottery games and features. Online lottery platforms are constantly introducing new games and features to attract customers and enhance their gaming experience. This includes interactive gameplay, instant win games, and themed lotteries. These trends not only attract new customers but also retain existing ones, driving the growth of the market. Local special circumstances in different countries in the Americas also play a role in the development of the Online Lottery market. In some countries, traditional lotteries are well-established and have a strong customer base. However, with the increasing popularity of online platforms, these countries are adapting to the changing market dynamics by introducing online lottery options. This allows them to tap into a wider customer base and generate additional revenue. Underlying macroeconomic factors also contribute to the growth of the Online Lottery market in Americas. Economic stability and disposable income levels play a crucial role in determining customer spending on lotteries. As economies in the Americas continue to grow, disposable income levels are also increasing, leading to higher participation in the Online Lottery market. Additionally, favorable regulatory frameworks and government support for the online lottery industry further boost its growth. In conclusion, the Online Lottery market in Americas is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Convenience and accessibility are driving customers towards online platforms, while innovative games and features are enhancing their gaming experience. Local special circumstances and favorable macroeconomic factors are also contributing to the growth of the market. With these factors in play, the Online Lottery market in Americas is poised for further expansion in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.