Online Casinos - Mexico | Statista Market Forecast

Revenue in the Online Casinos market is projected to reach US$969.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.98%, resulting in a projected market volume of US$1.36bn by 2029.
In the Online Casinos market, the number of users is expected to amount to 6.2m users by 2029.
User penetration will be 3.5% in 2024 and is expected to hit 4.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$211.80.
In global comparison, most revenue will be generated United Kingdom (US$6.47bn in 2024).
With a projected rate of 35.6%, the user penetration in the Online Casinos market is highest Canada.

Definition:

The online casinos market refers to the segment of the online gambling industry that offers a range of traditional casino games, such as blackjack, roulette, baccarat, and slot machines, that can be played over the internet. Online casinos provide customers with the opportunity to play these games from the comfort of their own homes or on the go through various devices, including computers, tablets, and smartphones.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of the product shares of the total online casino market. User and revenue figures represent B2C services.

Online slot machines such as Starburst, Mega Moolah, and Gonzo's Quest
Online card games such as poker, blackjack, baccarat, and their variants
Online roulette games such as European, American, and French roulette

Offline or land-based casino establishments such as casinos and gaming halls
Skill-based games such as chess, backgammon, and Go
Betting on non-casino games such as sports, politics, and entertainment.

The Online Casinos market in Mexico has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Mexico, there has been a shift in customer preferences towards online gambling and entertainment. The convenience and accessibility of online casinos have attracted a growing number of Mexican customers who are looking for a convenient way to enjoy their favorite casino games. Additionally, the younger generation in Mexico has shown a greater interest in online gambling, as they are more tech-savvy and accustomed to digital experiences.

Trends in the market: One of the key trends in the online casino market in Mexico is the increasing popularity of mobile gambling. With the widespread adoption of smartphones and improved mobile internet connectivity, Mexican customers are now able to access online casinos anytime and anywhere. This trend has been further accelerated by the development of mobile casino apps, which offer a seamless and immersive gambling experience on smartphones and tablets. Another trend in the market is the emergence of live dealer games. Live dealer games allow players to interact with real-life dealers and other players in real time, creating a more immersive and social gambling experience. This trend has gained traction in Mexico, as it combines the convenience of online gambling with the authenticity of traditional brick-and-mortar casinos.

Local special circumstances: Mexico's distinctive cultural backdrop and regulatory landscape have significantly shaped the trajectory of the online casino market. While the country maintains a regulatory framework for gambling, certain permissible forms such as sports betting and lotteries have dominated the scene. However, alongside the popularity of these traditional gambling avenues, there has been a noticeable surge in the demand for alternative entertainment options, particularly online casinos. This evolving consumer preference underscores the dynamic nature of Mexico's gambling market, where digital platforms are increasingly becoming prominent players in the industry.

Underlying macroeconomic factors: The expansion of the online casino market in Mexico is not only influenced by cultural and regulatory factors but also by significant macroeconomic drivers. Mexico boasts a sizable population with substantial disposable income, creating an ideal environment for the flourishing of the online gambling sector. Moreover, there is growing governmental interest in exploring more comprehensive regulations for online gambling, potentially paving the way for further growth and legitimacy within the online casino market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

As an industry seemingly built on chance, the odds of the global casino sector growing in the coming years appear a safe bet. Thanks to the ongoing legalization of gambling-related activities in many parts of the world, licensed casinos have expanded to new markets and generated record-breaking revenue figures. While the market size of the casino and online gambling industry suffered heavily during the coronavirus (COVID-19) pandemic, falling by nearly 100 billion U.S. dollars in 2020, the recovery has been steady. As of 2024, the industry’s market size totaled over billion U.S. dollars. At the center of this growth has been leading casino companies such as MGM Resorts, which alone generated 16.16 billion U.S. dollars in revenue in 2023. Online enterprises specializing in sports betting have also carved out significant chunks of the market share, with Fanduel and DraftKings both ranking as two of the most valuable gambling brands globally in 2024.