Market Insights Advertising & Media Online Gambling

Online Lottery - Mexico

Mexico

Revenue in the Online Lottery market is projected to reach US$0.52bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.82%, resulting in a projected market volume of US$0.69bn by 2029.
In the Online Lottery market, the number of users is expected to amount to 4.1m users by 2029.
User penetration will be 2.3% in 2024 and is expected to hit 3.0% by 2029.
The average revenue per user (ARPU) is expected to amount to US$172.20.
In global comparison, most revenue will be generated in the United States (US$4,391.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Market

Region

Region comparison

Currency

Analyst Opinion

The Online Lottery market in Mexico has been witnessing notable growth in recent years.

Customer preferences: Similar to Japan, Mexican consumers have demonstrated a growing interest in online lottery platforms due to various factors. Firstly, the convenience and accessibility offered by these platforms enable consumers to participate in lottery games from the comfort of their homes, eliminating the need to visit physical lottery retailers. Additionally, online platforms often provide a broader range of lottery games, giving consumers more options and enhancing their chances of winning. The ability to purchase tickets and check results online also appeals to Mexico's tech-savvy population accustomed to conducting activities online.

Trends in the market: One notable trend in the online lottery market in Mexico is the rising popularity of mobile lottery apps. With the widespread use of smartphones in the country, mobile apps have become a preferred method for consumers to engage in lottery games. These apps offer a seamless user experience, allowing users to easily purchase tickets, check results, and receive notifications about upcoming draws. The convenience and portability of mobile apps have contributed significantly to the growth of the online lottery market. Another trend is the introduction of innovative lottery games and features, keeping the market exciting and engaging for consumers.

Local special circumstances: Mexico has a rich tradition of lottery games, with widespread acceptance and enjoyment among its population. The online lottery market in Mexico has leveraged this existing interest in lottery games and expanded its reach through digital platforms. The familiarity and acceptance of lottery games in Mexico have played a crucial role in the growth of the online lottery market.

Underlying macroeconomic factors: The growth of the online lottery market in Mexico can also be attributed to various macroeconomic factors. Mexico boasts a high internet penetration rate, with a significant portion of the population having access to the internet. Additionally, Mexico's stable economy and relatively high standard of living provide consumers with disposable income to spend on leisure activities such as lottery games. These factors create a conducive environment for the expansion of the online lottery market in Mexico.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.