The Online Casinos market in EU-27 is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances.
Customer preferences: Customers in the EU-27 are increasingly turning to online casinos for their entertainment needs. The convenience of being able to play from the comfort of their own homes, the wide variety of games available, and the potential for big winnings are all factors that attract customers to online casinos. Additionally, the COVID-19 pandemic has further accelerated the shift towards online gambling, as people are spending more time at home and looking for ways to entertain themselves.
Trends in the market: One of the key trends in the Online Casinos market in the EU-27 is the growing popularity of mobile gambling. With the widespread use of smartphones and the increasing availability of high-speed internet, more and more customers are opting to play casino games on their mobile devices. This trend is driven by the convenience and accessibility of mobile gambling, allowing customers to play anytime and anywhere. Another trend in the market is the rise of live dealer games. These games provide a more immersive and interactive experience for players, as they can interact with real-life dealers and other players in real-time. Live dealer games bridge the gap between land-based casinos and online casinos, offering a more authentic casino experience.
Local special circumstances: Each country within the EU-27 has its own regulations and licensing requirements for online casinos. Some countries have more liberal regulations, allowing for a larger number of online casinos to operate, while others have stricter regulations that limit the number of operators. These local special circumstances impact the level of competition and market saturation in each country.
Underlying macroeconomic factors: The overall growth of the Online Casinos market in the EU-27 can be attributed to several macroeconomic factors. Firstly, the increasing disposable income of consumers in the region allows for more spending on leisure activities such as online gambling. Additionally, the growth of the digital economy and the widespread use of technology have created a favorable environment for the development of online casinos. Finally, the EU-27 market benefits from a large and diverse population, providing a significant customer base for online casinos to target. In conclusion, the Online Casinos market in the EU-27 is experiencing growth and development due to changing customer preferences, emerging trends, and local special circumstances. The shift towards online gambling, the popularity of mobile gambling, and the rise of live dealer games are all driving factors in the market. Additionally, the unique regulations and licensing requirements in each country within the EU-27 impact the level of competition and market saturation. Overall, the underlying macroeconomic factors of increasing disposable income, the growth of the digital economy, and a large and diverse population contribute to the growth of the Online Casinos market in the EU-27.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.Modeling approach:
Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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