Online Casinos - EU-27 | Statista Market Forecast

Revenue in the Online Casinos market is projected to reach US$13.11bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.28%, resulting in a projected market volume of US$16.17bn by 2029.
In the Online Casinos market, the number of users is expected to amount to 24.5m users by 2029.
User penetration will be 5.2% in 2024 and is expected to hit 6.1% by 2029.
The average revenue per user (ARPU) is expected to amount to US$617.70.
In global comparison, most revenue will be generated United Kingdom (US$6.47bn in 2024).
With a projected rate of 35.6%, the user penetration in the Online Casinos market is highest Canada.

Definition:

The online casinos market refers to the segment of the online gambling industry that offers a range of traditional casino games, such as blackjack, roulette, baccarat, and slot machines, that can be played over the internet. Online casinos provide customers with the opportunity to play these games from the comfort of their own homes or on the go through various devices, including computers, tablets, and smartphones.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of the product shares of the total online casino market. User and revenue figures represent B2C services.

Online slot machines such as Starburst, Mega Moolah, and Gonzo's Quest
Online card games such as poker, blackjack, baccarat, and their variants
Online roulette games such as European, American, and French roulette

Offline or land-based casino establishments such as casinos and gaming halls
Skill-based games such as chess, backgammon, and Go
Betting on non-casino games such as sports, politics, and entertainment.

The Online Casinos market in EU-27 is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Customers in the EU-27 are increasingly turning to online casinos for their entertainment needs. The convenience of being able to play from the comfort of their own homes, the wide variety of games available, and the potential for big winnings are all factors that attract customers to online casinos. Additionally, the COVID-19 pandemic has further accelerated the shift towards online gambling, as people are spending more time at home and looking for ways to entertain themselves.

Trends in the market: One of the key trends in the Online Casinos market in the EU-27 is the growing popularity of mobile gambling. With the widespread use of smartphones and the increasing availability of high-speed internet, more and more customers are opting to play casino games on their mobile devices. This trend is driven by the convenience and accessibility of mobile gambling, allowing customers to play anytime and anywhere. Another trend in the market is the rise of live dealer games. These games provide a more immersive and interactive experience for players, as they can interact with real-life dealers and other players in real-time. Live dealer games bridge the gap between land-based casinos and online casinos, offering a more authentic casino experience.

Local special circumstances: Each country within the EU-27 has its own regulations and licensing requirements for online casinos. Some countries have more liberal regulations, allowing for a larger number of online casinos to operate, while others have stricter regulations that limit the number of operators. These local special circumstances impact the level of competition and market saturation in each country.

Underlying macroeconomic factors: The overall growth of the Online Casinos market in the EU-27 can be attributed to several macroeconomic factors. Firstly, the increasing disposable income of consumers in the region allows for more spending on leisure activities such as online gambling. Additionally, the growth of the digital economy and the widespread use of technology have created a favorable environment for the development of online casinos. Finally, the EU-27 market benefits from a large and diverse population, providing a significant customer base for online casinos to target. In conclusion, the Online Casinos market in the EU-27 is experiencing growth and development due to changing customer preferences, emerging trends, and local special circumstances. The shift towards online gambling, the popularity of mobile gambling, and the rise of live dealer games are all driving factors in the market. Additionally, the unique regulations and licensing requirements in each country within the EU-27 impact the level of competition and market saturation. Overall, the underlying macroeconomic factors of increasing disposable income, the growth of the digital economy, and a large and diverse population contribute to the growth of the Online Casinos market in the EU-27.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

As an industry seemingly built on chance, the odds of the global casino sector growing in the coming years appear a safe bet. Thanks to the ongoing legalization of gambling-related activities in many parts of the world, licensed casinos have expanded to new markets and generated record-breaking revenue figures. While the market size of the casino and online gambling industry suffered heavily during the coronavirus (COVID-19) pandemic, falling by nearly 100 billion U.S. dollars in 2020, the recovery has been steady. As of 2024, the industry’s market size totaled over billion U.S. dollars. At the center of this growth has been leading casino companies such as MGM Resorts, which alone generated 16.16 billion U.S. dollars in revenue in 2023. Online enterprises specializing in sports betting have also carved out significant chunks of the market share, with Fanduel and DraftKings both ranking as two of the most valuable gambling brands globally in 2024.