The Online Casinos market in D-A-CH has been experiencing significant growth in recent years, driven by changing customer preferences and favorable market conditions.
Customer preferences: Customers in D-A-CH have shown a growing interest in online gambling, particularly in the form of online casinos. This shift in preferences can be attributed to several factors. Firstly, the convenience and accessibility of online casinos allow customers to enjoy their favorite casino games from the comfort of their own homes. Additionally, the wide variety of games and betting options available online cater to a diverse range of customer preferences. Lastly, the advancements in technology, such as mobile gaming, have made it easier for customers to access online casinos on the go.
Trends in the market: One of the key trends in the Online Casinos market in D-A-CH is the increasing popularity of live dealer games. These games provide customers with a more immersive and interactive experience, as they can play against real dealers in real-time. This trend is driven by the desire for a more authentic casino experience, which cannot be replicated by traditional online casino games. Another trend in the market is the rise of mobile gaming. With the widespread use of smartphones and tablets, customers can now enjoy their favorite casino games anytime and anywhere. This has led to a surge in mobile casino apps and optimized websites, catering to the growing demand for mobile gaming in D-A-CH.
Local special circumstances: In Germany, the Online Casinos market is heavily regulated, with strict licensing requirements and restrictions on advertising. This has created a more controlled and secure environment for customers, ensuring that they are protected from fraudulent operators. In Austria, the market is also regulated, but with a more liberal approach compared to Germany. This has allowed for a wider range of online casinos to operate in the country, providing customers with more choice. In Switzerland, the Online Casinos market was only recently legalized, opening up new opportunities for operators in the region. This has led to increased competition and innovation in the market.
Underlying macroeconomic factors: The strong economy in D-A-CH, characterized by high disposable incomes and low unemployment rates, has contributed to the growth of the Online Casinos market. With more disposable income, customers are more willing to spend money on leisure activities such as online gambling. Additionally, the stable economic and political environment in D-A-CH provides a favorable business climate for online casino operators. Furthermore, the high internet penetration rate in the region ensures that a large portion of the population has access to online casinos, driving market growth.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.Modeling approach:
Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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