Online Gambling

Revenue in the Online Gambling market is projected to reach US$37.18bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.45%, resulting in a projected market volume of US$58.39bn by 2029.
The Online Sports Betting market has a projected market volume of US$18.91bn in 2024.
In global comparison, most revenue will be generated United States (US$24.98bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$334.10 in 2024.
In the Online Gambling market, the number of users is expected to amount to 153.4m users by 2029.
User penetration in the Online Gambling market will be at 12.6% in 2024.

Definition:

The online gambling market includes various forms of online wagering activities, such as online sports betting, online casino games, and online lottery games. The regulations vary by country, with some countries allowing all forms of online gambling, while others restrict certain types (i.e., Australia's ban on online casinos and interactive games). However, in general, the market is dominated by a few large operators who offer a wide range of online gambling services to customers around the world.

Structure:

Online betting involves placing bets on various sports events, such as football, basketball, and horse racing, while online casino games include a range of traditional casino games, such as poker, blackjack, and roulette, that can be played over the internet. Online lottery games involve purchasing tickets for various lotteries, such as national and international lotteries, over the internet.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and online and offline shares of the total gambling market. User and revenue figures represent B2C services.

Online casinos such as Tipico games
Online sports betting such as Bet365
Online poker rooms such as Pokerstars
Online lottery such as Lottoland

Offline gambling activities such as betshops or land-based casinos
Illegal gambling websites and activities
Online trading, investing, or other financial activities that involve a risk of loss

The Online Gambling market in Americas is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in the Americas are increasingly drawn to the convenience and accessibility of online gambling. With the rise of smartphones and high-speed internet, more people are opting to gamble online rather than visit traditional brick-and-mortar casinos. This shift in customer preferences is fueled by the desire for a more convenient and flexible gambling experience.

Trends in the market: One of the key trends in the Online Gambling market in Americas is the legalization and regulation of online gambling in several countries. This trend is driven by the recognition of the economic benefits that online gambling can bring, such as increased tax revenue and job creation. As a result, more countries in the Americas are passing legislation to legalize and regulate online gambling, which is leading to the growth of the market. Another trend in the market is the increasing popularity of online sports betting. Sports betting has always been a popular form of gambling in the Americas, and the emergence of online platforms has made it even more accessible. With the legalization of sports betting in several countries, the market for online sports betting is expected to continue growing.

Local special circumstances: The Online Gambling market in Americas is also influenced by local special circumstances. For example, in countries where gambling is deeply ingrained in the culture, such as the United States and Canada, there is already a strong demand for online gambling. Additionally, countries with a large population of young adults, who are more likely to engage in online gambling, are driving the growth of the market.

Underlying macroeconomic factors: The growth of the Online Gambling market in Americas is also influenced by underlying macroeconomic factors. For example, the overall economic growth in the region has led to an increase in disposable income, which in turn has fueled the demand for online gambling. Additionally, the increasing penetration of smartphones and internet connectivity has made it easier for people to access online gambling platforms, further contributing to market growth. In conclusion, the Online Gambling market in Americas is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online gambling, along with the legalization and regulation of the market, are driving the growth of the industry. With the continued growth of the economy and advancements in technology, the Online Gambling market in Americas is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

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