Metaverse

The Metaverse market is anticipated to reach a value of US$163.8m in 2024, projecting a significant growth trajectory.
It is expected to exhibit an impressive compound annual growth rate (CAGR) of 41.28% from 2024 to 2030, resulting in a projected market volume of US$1.3bn by 2030.
in Romania, as a country, is set to play a crucial role in this evolving market segment.
The United States, with a projected market volume of US$23.0bn in 2024, emerges as the leading generator of value in the Metaverse market.
This showcases the country's strong position and influence within the industry.
Looking at the number of users, the Metaverse market is expected to witness a substantial increase, reaching 8.6m users users by 2030.
This growth signifies a significant expansion in user adoption and participation.
In 2024, the user penetration rate is projected to be 14.1%, but it is anticipated to soar to 45.1% by 2030, illustrating a remarkable surge in user engagement.
The average value per user (ARPU) is forecasted to amount to US$59.4.
This metric provides insights into the economic potential and spending patterns of Metaverse market users, indicating the value they bring to the market.
Romania's presence in this market segment is expected to contribute to these figures, as the country becomes an active participant in the Metaverse market ecosystem.
Romania's Metaverse market is rapidly expanding, with a growing number of virtual reality startups and a strong interest in augmented reality experiences.

Definition:

The term metaverse refers to a virtual world or collection of virtual worlds that exist in a shared digital space and can be accessed by users through the internet. It typically includes virtual reality, augmented reality, and other immersive technologies. Its scope encompasses a wide range of possibilities and opportunities in education, entertainment, health and fitness, and even remote work, but it is commonly associated with eCommerce and gaming.

Structure:

The Metaverse market covers the markets eCommerce, Gaming, and Education. The eCommerce market covers all goods that can be purchased and distributed within and throughout the metaverse. Gaming encompasses all games that are either directly involved in classified metaverse apps or collaborative open-world games. Education covers the range of possibilities for consumers to experience courses, classes, field trips, and more in the metaverse. For a more detailed explanation of all the markets, see the respective market page.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases, advertising spending, and consumer spending on apps, games, items, products, and hardware such as headsets or glasses. Sales channel data shows both online and offline market sizes. Information on gaming, eCommerce, virtual assets, digital media, digital health, digital advertising, and education can also be found in the Digital Market Insights. Information on AR & VR hardware can also be found in the Advertising & Media Insights. Key players of the market include companies such as Meta, Roblox, Epic Games, and Decentraland.

Open-world games with social interaction, such as Fortnite
Ecommerce marketplaces, such as NIKELAND in Roblox
Virtual Assets used to buy goods in the metaverse, such as Ethereum
Education in form of online classes or certificates in the metaverse, such as Decentraland University

Non-related open-world games, such as World of Warcraft
Physical goods, service and products bought with cryptocurrencies, such as Fashion
Non-fungible Tokens bought as personal collectable, such as non-metaverse selection on OpenSea

The Metaverse market in Romania is experiencing significant growth and development, driven by the increasing demand for immersive digital experiences and virtual interactions. Customer preferences in the Metaverse market in Romania are shaped by the desire for enhanced entertainment, socialization, and productivity.

Consumers are seeking out virtual reality (VR) and augmented reality (AR) technologies that provide a more immersive and interactive experience. They are also looking for platforms that offer a wide range of virtual activities, such as gaming, shopping, and educational experiences. Additionally, there is a growing interest in virtual socializing, where users can connect with others in virtual environments and attend virtual events.

Trends in the Metaverse market in Romania include the rise of virtual gaming and esports. Gaming has always been popular in Romania, and the integration of VR and AR technologies has opened up new possibilities for gamers. Virtual gaming tournaments and esports events are gaining traction, attracting both players and spectators.

Furthermore, there is a growing trend of businesses utilizing the Metaverse for marketing and advertising purposes. Companies are creating virtual showrooms and experiences to showcase their products and engage with customers in a unique way. Local special circumstances in Romania contribute to the development of the Metaverse market.

Romania has a strong IT industry and a growing tech-savvy population, which creates a favorable environment for the adoption of Metaverse technologies. The country also has a vibrant startup ecosystem, with many innovative companies focusing on virtual reality and augmented reality solutions. These factors contribute to the availability of local talent and expertise in the development of Metaverse platforms and applications.

Underlying macroeconomic factors also play a role in the growth of the Metaverse market in Romania. The country's GDP has been steadily increasing, leading to higher disposable incomes and a greater willingness to invest in technology and entertainment. Additionally, the government has been supportive of the technology sector, providing incentives and funding for startups and innovation.

These favorable economic conditions create opportunities for the Metaverse market to thrive and expand in Romania. In conclusion, the Metaverse market in Romania is experiencing rapid growth and development due to customer preferences for immersive digital experiences, the rise of virtual gaming and esports, local special circumstances such as a strong IT industry and a vibrant startup ecosystem, and favorable macroeconomic factors. As the demand for virtual reality and augmented reality technologies continues to increase, the Metaverse market in Romania is poised for further expansion and innovation.

Data coverage:

Figures are based on advertising spending, in-app spending, in-game spending, online and offline sales, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.