Metaverse Virtual Assets - Italy | Statista Market Forecast

The Metaverse Virtual Assets market is anticipated to reach a value of US$67.4m in 2024.
Its value is projected to experience a steady annual growth rate (CAGR 2024-2030) of 19.59%, resulting in a market volume of US$197.2m by 2030.
in Italy, being a country with a strong presence in the market, is expected to contribute significantly to this growth.
The United States, with a projected market volume of US$1.1bn in 2024, stands out as the primary generator of value in the Metaverse Virtual Assets market.
Its dominance in this segment is expected to continue in the coming years.
In terms of user participation, the Metaverse Virtual Assets market is estimated to have approximately 912.9k users users by 2030.
The user penetration rate is projected to be 1.4% in 2024 and is expected to increase to 1.6% by 2030.
These figures demonstrate the growing interest and engagement of individuals in Italy and around Worldwide with virtual assets within the Metaverse.
Furthermore, the average value per user (ARPU) is expected to be US$79.5.
This metric signifies the average value generated by each user in the Metaverse Virtual Assets market.
Italy's active involvement in this market segment will contribute to the overall ARPU figure.
Overall, Italy's presence in the Metaverse Virtual Assets market, along with other countries, is expected to shape its future growth and development.
The projected numbers highlight the potential for economic opportunities and the increasing relevance of virtual assets in the global economy.
Italy's Metaverse virtual assets market is experiencing a surge in demand, driven by the country's rich artistic and cultural heritage.

Definition:

The Virtual Assets market refers to the buying, selling, and trading of digital assets within virtual worlds and metaverse platforms. These assets range widely and include virtual currency and virtual collectibles.

Structure:

The Virtual Assets market includes Cryptocurrencies and NFTs. Cryptocurrencies refer to digital or virtual currencies that use cryptography for security, are decentralized, and operate independently from a central bank. They can be used as a medium of exchange within virtual worlds and metaverse platforms, which enable users to buy and sell virtual assets and make transactions without the need for a traditional financial intermediary. NFTs, or non-fungible tokens, are a type of digital asset that represents ownership of a unique item, such as a virtual collectible, virtual artwork, or virtual real estate property. Unlike cryptocurrencies, NFTs cannot be replaced by an identical copy, and their ownership is verified on a blockchain ledger. NFTs can be used to represent ownership of virtual assets within virtual worlds and metaverse platforms, and they can be bought, sold, and traded just like physical assets.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes show transaction values generated thorugh the metaverse using virtual assets. Market numbers for Virtual Assets are also featured in the Digital Media insights. Most used cryptocurrencies and NFTs in the market include Ethereum, Bitcoin, and Enjin Coin. For more information on the data displayed, use the info button right next to the boxes.

Cryptocurrencies used to buy goods in the metaverse, such as Ethereum
Non-fungible tokens bought in and for the metaverse, such as on OpenSea

Non-related metaverse transactions with cryptocurrencies, such as buying physical good with Bitcoin
Non-related metaverse transactions of Non-fungible tokens, such as buying digital art or collectibles

The Metaverse Virtual Assets market in Italy is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Italy are shifting towards virtual assets in the metaverse due to their unique and immersive experiences.

Italian consumers are increasingly interested in exploring virtual worlds, participating in virtual events, and purchasing virtual goods and services. This trend is fueled by the desire for escapism, social interaction, and self-expression. As a result, there is a growing demand for metaverse virtual assets such as virtual real estate, avatars, digital collectibles, and virtual currencies.

Trends in the market indicate that Italy is embracing the metaverse as a new frontier for entertainment, commerce, and social interaction. Virtual reality (VR) and augmented reality (AR) technologies are becoming more accessible and affordable, allowing a wider audience to participate in the metaverse. Italian companies are also recognizing the potential of the metaverse and are investing in the development of virtual platforms, content creation, and virtual asset marketplaces.

This has led to a vibrant ecosystem of virtual experiences and a diverse range of virtual assets available to Italian consumers. Local special circumstances in Italy contribute to the growth of the metaverse virtual assets market. Italy has a rich cultural heritage and a strong tradition of arts and design.

This creativity and artistic sensibility are reflected in the virtual assets created by Italian developers and designers. Italian consumers appreciate the quality and craftsmanship of virtual goods, making them willing to invest in unique and exclusive virtual assets. Additionally, Italy has a thriving gaming industry, which serves as a fertile ground for the development of metaverse virtual assets and the integration of gamification elements into virtual experiences.

Underlying macroeconomic factors also play a role in the development of the metaverse virtual assets market in Italy. The COVID-19 pandemic has accelerated the adoption of digital technologies and online platforms, including the metaverse. As people spend more time at home and seek alternative forms of entertainment and social interaction, the metaverse offers a compelling solution.

Furthermore, the Italian economy is gradually recovering from the impact of the pandemic, and consumers have more disposable income to spend on virtual assets. This favorable economic environment provides a supportive backdrop for the growth of the metaverse virtual assets market. In conclusion, the Metaverse Virtual Assets market in Italy is experiencing rapid growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Italian consumers are embracing virtual assets in the metaverse for their immersive experiences, and the market is responding with a wide range of virtual goods and services. The metaverse is becoming a new frontier for entertainment, commerce, and social interaction in Italy, driven by accessible technologies and investments in virtual platforms. Italy's cultural heritage, gaming industry, and economic recovery further contribute to the growth of the market.

Data coverage:

Figures are based on transaction values, revenues, and assets under management.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.