Metaverse Gaming - Italy | Statista Market Forecast

In 2024, the projected value of the Metaverse Gaming market is expected to reach US$429.0m.
This market is projected to experience an annual growth rate (CAGR 2024-2030) of 43.09%, resulting in a projected market volume of US$3.7bn by 2030.
Italy is also a significant player in this market.
The United States currently dominates the Metaverse Gaming market, with a projected market volume of US$7.5bn in 2024.
However, by 2030, the number of users in the market is expected to reach 15.9m users.
This indicates a user penetration rate of 8.3% in 2024, which is projected to increase to 27.6% by 2030.
Furthermore, the average value per user (ARPU) is expected to amount to US$87.6.
These numbers highlight the potential growth and value of the Metaverse Gaming market in Italy.
Italy's Metaverse gaming market is rapidly growing, with a surge in virtual reality platforms and in-game purchases.

Definition:

The Gaming market refers to the playing of video games or other interactive experiences within virtual reality environments, such as virtual worlds, social VR platforms, and other immersive digital spaces. This definition includes traditional single-player and multiplayer games as well as more open-ended virtual worlds, where players can interact with each other and the environment in a variety of ways. Gaming in the metaverse can be experienced through different hardware, such as VR headsets, smartphones, and computers, and can also include new forms of gaming such as social gaming, multiplayer gaming, and location-based gaming.

Structure:

The Gaming market includes the markets Action Games, Adventure Games, Casual Games, Role-playing Games, Simulation Games, Sports & Racing Games and Strategy Games. Each genre has different games published that are classified as metaverse games in respective metaverse applications, or individual games.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases and consumer spending on apps, games, and items. Market numbers about the Gaming market can also be found in the Digital Market Insights. Key players in the market are games like Fortnite, Roblox or Minecraft. Use the info button right next to the boxes for more information on the data displayed.

Games directly in metaverse considered apps, such as games in Roblox
Open-world games, shaped by users, such as Fortnite
Sandbox games, such as Minecraft
Social virtual reality games, such as VRChat

Open-world games, with a story line, such as World of Warcraft
All other non related metaverse games, such as Call of Duty
Non-metaverse related browser games, such as Forge of Empires

The Metaverse Gaming market in Italy has seen significant growth and development in recent years.

Customer preferences: Italian gamers have shown a strong preference for immersive gaming experiences that allow them to escape reality and engage with virtual worlds. The Metaverse Gaming market caters to this preference by providing a platform for players to interact with each other and explore virtual environments. Additionally, Italian gamers value social interaction and community building, which the Metaverse Gaming market facilitates through multiplayer capabilities and virtual events.

Trends in the market: One of the key trends in the Metaverse Gaming market in Italy is the increasing adoption of virtual reality (VR) technology. VR headsets and accessories have become more accessible and affordable, leading to a rise in the number of Italian gamers embracing this immersive gaming experience. This trend is expected to continue as technological advancements make VR more realistic and engaging. Another trend in the market is the integration of blockchain technology. Blockchain allows for secure and transparent transactions within the Metaverse Gaming ecosystem, enabling players to buy, sell, and trade virtual assets with confidence. This trend is driven by the desire for ownership and value creation within the virtual world.

Local special circumstances: Italy has a rich cultural heritage and a strong tradition of art and design. This has influenced the development of the Metaverse Gaming market in the country, with Italian game developers and designers focusing on creating visually stunning and aesthetically pleasing virtual environments. This attention to detail and artistic expression sets Italian Metaverse Gaming experiences apart from others in the global market.

Underlying macroeconomic factors: Italy has a large and growing gaming market, with a significant number of gamers across various platforms. The increasing popularity of mobile gaming and the rise of esports have contributed to the overall growth of the gaming industry in the country. This favorable gaming environment provides a strong foundation for the development and expansion of the Metaverse Gaming market. Furthermore, Italy has a high level of internet penetration and access to high-speed internet connections, which are essential for the seamless online experience required by the Metaverse Gaming market. The availability of reliable internet infrastructure enables Italian gamers to fully engage with virtual worlds and participate in multiplayer experiences. In conclusion, the Metaverse Gaming market in Italy is experiencing growth and development driven by customer preferences for immersive gaming experiences, the adoption of VR technology, and the integration of blockchain technology. The local special circumstances, such as Italy's artistic heritage and design focus, further contribute to the unique offerings in the market. These trends are supported by underlying macroeconomic factors, including the size of the gaming market and the availability of high-speed internet connections.

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

For everybody who spends a lot of time in digital worlds – for example via gaming and socializing in-game – the concept of the metaverse, a virtual world where physical and digital worlds come together, is nothing new. In-game hangouts in massively multiplayer online games (MMO) and other multiplayer games have been a vital part of the gaming community for years, and the activity received a boost during the COVID-19 pandemic when people turned to online worlds to connect with each other. Overall, these online game hangouts are an important step along the journey to metaverse gaming.