Metaverse eCommerce - Philippines

Philippines

Highlights

Market definition

In-Scope/Out-of-scope

Market structure

Reports

Methodology

The Metaverse eCommerce market in the Philippines is projected to reach a value of US$238.3m by 2025.
It is expected to demonstrate a compound annual growth rate (CAGR) of 42.01% between 2025 and 2030, resulting in a projected market volume of US$1.4bn by 2030.
China, with a projected market volume of US$13.1bn in 2025, generates the majority of value in the Metaverse eCommerce market.
By 2030, the number of users in the Metaverse eCommerce market in the Philippines is expected to reach 21.9m users.
User penetration is projected to be 7.0% in 2025 and is expected to increase to 16.9% by 2030.
The average value per user (ARPU) is estimated to be US$28.3.
In the Philippines, the Metaverse eCommerce market is booming, with a strong focus on virtual fashion and beauty products.

Overview

Market Size

Market Size Change by Market

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Mar 2024

Source: Statista Market Insights

Average Market Size per User by Market

Most recent update: Mar 2024

Source: Statista Market Insights

The Metaverse eCommerce market in Philippines is experiencing significant growth and development. Customer preferences are shifting towards online shopping and virtual experiences, leading to the rise of the Metaverse eCommerce industry.

Customer preferences: Philippine consumers are increasingly embracing online shopping and virtual experiences. With the convenience and accessibility of e-commerce platforms, more people are turning to online shopping for their everyday needs. The Metaverse eCommerce market provides a unique opportunity for consumers to explore virtual worlds, interact with virtual avatars, and purchase virtual goods and services. This immersive experience appeals to the tech-savvy and digitally connected population in the Philippines.

Trends in the market: The Metaverse eCommerce market in the Philippines is witnessing several key trends. Firstly, there is a growing demand for virtual goods and services. Consumers are willing to spend on virtual assets such as virtual real estate, digital fashion items, and virtual experiences. This trend is driven by the desire for self-expression and personalization in the virtual world. Secondly, there is an increasing number of virtual marketplaces and platforms catering to the Metaverse eCommerce market. These platforms provide a seamless and secure environment for users to buy and sell virtual goods. They also offer opportunities for virtual businesses and entrepreneurs to thrive in the virtual economy. Lastly, there is a rise in social interactions within the Metaverse eCommerce market. Users are seeking social connections and community engagement in virtual worlds. This has led to the emergence of virtual events, virtual meetups, and virtual social spaces where users can interact with each other and build relationships.

Local special circumstances: The Philippines has a large and growing population of internet users, making it a fertile ground for the development of the Metaverse eCommerce market. The country also has a young and tech-savvy population, who are early adopters of new technologies and trends. This demographic is driving the demand for virtual experiences and online shopping in the Metaverse. Furthermore, the COVID-19 pandemic has accelerated the adoption of online shopping and virtual experiences in the Philippines. With restrictions on physical gatherings and social distancing measures in place, consumers have turned to the Metaverse for entertainment, socialization, and shopping.

Underlying macroeconomic factors: The growth of the Metaverse eCommerce market in the Philippines is supported by several macroeconomic factors. The country has a robust digital infrastructure, with widespread internet access and a high level of smartphone penetration. This enables seamless online transactions and virtual experiences. Additionally, the Philippine government has been supportive of the digital economy, implementing policies and initiatives to promote e-commerce and digital innovation. This favorable regulatory environment encourages investment and growth in the Metaverse eCommerce market. In conclusion, the Metaverse eCommerce market in the Philippines is experiencing significant growth and development. Customer preferences for online shopping and virtual experiences, coupled with local special circumstances and underlying macroeconomic factors, are driving the expansion of this market. The future of the Metaverse eCommerce industry in the Philippines looks promising, with opportunities for virtual businesses, entrepreneurs, and consumers alike.

Reach

Reach by Market

Penetration by Market

Most recent update: Mar 2024

Source: Statista Market Insights

Global Comparison

Market Size Comparison

Penetration Comparison

Most recent update: Mar 2024

Source: Statista Market Insights

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

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Key Market Indicators

Population

Households

Consumer Spending

Telecommunication

Exchange Rates

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Jan 2025

Source: Statista Market Insights

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Fashion in the metaverse - Statistics & Facts

Before Mark Zuckerberg announced Facebook’s name change to Meta to the surprise and sniggers of social media users, the metaverse was a niche and futuristic concept familiar to the tech and science-fiction aficionados. Yet now, it has become the catchphrase that sets the scene for the next stage of the internet. Facebook’s rebranding of Meta as one of the building blocks of the metaverse was powerful enough to trigger immediate response from the world’s biggest retail and consumer brands. In the week following Zuckerberg’s Meta presentation, Nike made patent applications for a number of its logos and slogans, and in December 2021 acquired the virtual sneakers company RTFKT. Nike is one of the growing number of retail brands that are silently preparing their launch into the metaverse where fashion is flaunted not as physical goods but as virtual assets. According to a study, Nike applied for 12 IoT patents in the three months running up to May 2022.