Market Insights Advertising & Media Metaverse

Metaverse Digital Media - BRICS

BRICS

The Metaverse Digital Media market is expected to reach a value of US$45.7m by 2025.
This projection indicates a strong growth potential in the market.
Furthermore, it is anticipated that the market will continue to expand with an annual growth rate of 16.03% from 2025 to 2030.
This growth trajectory is expected to result in a projected market volume of US$96.1m by 2030.
The United States is currently the leading generator of value in the Metaverse Digital Media market, with a projected market volume of US$217.8m in 2025.
This indicates the significant presence and influence of the United States within this market segment.
In terms of users, it is estimated that the number of users in the Metaverse Digital Media market will reach 2.4m users by 2030.
This signifies a substantial user base and highlights the growing popularity and adoption of digital media within the Metaverse.
User penetration, which refers to the percentage of the population using the Metaverse Digital Media market, is projected to be 0.1% in 2025.
However, it is expected to increase to 0.1% by 2030.
This indicates a gradual but steady growth in user engagement and adoption over the forecast period.
The average value per user, also known as ARPU (Average Revenue per User), is projected to be US$27.7.
This metric provides insight into the value generated per individual user within the Metaverse Digital Media market.
It demonstrates the potential profitability and value creation opportunities within this market segment.
These projections and figures highlight the significant growth and potential of the Metaverse Digital Media market.
The United States, as a member of the BRICS countries, plays a crucial role in shaping the market landscape and driving its expansion.
In Brazil, the Metaverse Digital Media market is experiencing rapid growth due to the country's large population of tech-savvy users.

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Analyst Opinion

The Metaverse Digital Media market in BRICS is experiencing significant growth and development.

Customer preferences: Customers in BRICS countries are increasingly turning to the Metaverse Digital Media market for its immersive and interactive experiences. The ability to explore virtual worlds, connect with others, and engage in various activities is appealing to a wide range of consumers. Additionally, the Metaverse offers opportunities for personal expression and creativity, allowing individuals to customize their virtual identities and environments. This level of personalization is highly valued by customers in BRICS countries, who seek unique and tailored experiences.

Trends in the market: One of the key trends in the Metaverse Digital Media market in BRICS is the rise of virtual reality (VR) and augmented reality (AR) technologies. These technologies are enabling users to immerse themselves in virtual environments and interact with digital content in new and exciting ways. As VR and AR devices become more accessible and affordable, the demand for Metaverse experiences is expected to increase. Another trend in the market is the integration of Metaverse platforms with social media and e-commerce. BRICS countries have a large and active user base on social media platforms, and the integration of Metaverse experiences with these platforms allows for seamless sharing and interaction. This integration also opens up new opportunities for businesses to reach and engage with customers in innovative ways. Additionally, the integration of e-commerce capabilities within the Metaverse enables users to purchase virtual goods and services, further driving revenue growth in the market.

Local special circumstances: In BRICS countries, there are unique cultural and social factors that contribute to the development of the Metaverse Digital Media market. For example, Brazil has a vibrant gaming and entertainment industry, which has laid a strong foundation for the adoption of Metaverse experiences. Russia, on the other hand, has a highly skilled workforce in the technology sector, which has helped drive innovation in the market. India has a large and growing middle class population, who are increasingly embracing digital technologies and seeking new forms of entertainment. China, with its massive population and strong tech ecosystem, presents immense opportunities for the Metaverse market to thrive.

Underlying macroeconomic factors: The growth of the Metaverse Digital Media market in BRICS is also influenced by underlying macroeconomic factors. Rising disposable incomes, increasing internet penetration, and advancements in technology infrastructure are all contributing to the expansion of the market. Additionally, government initiatives and policies that support the development of the digital economy are creating a favorable environment for the Metaverse market to flourish. As BRICS countries continue to invest in digital infrastructure and innovation, the Metaverse Digital Media market is expected to continue its upward trajectory.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.