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Metaverse AR & VR Hardware - BRICS

BRICS

The projected value of the Metaverse AR & VR Hardware market in 2025 is estimated to be US$109.9m.
It is expected to experience an annual growth rate (CAGR 2025-2030) of 11.07%, resulting in a projected market volume of US$185.8m by 2030.
The United States is the main contributor to the market, with a projected market volume of US$505.5m in 2025.
In terms of user base, the number of users in the Metaverse AR & VR Hardware market is expected to reach 2.0m users by 2030.
User penetration is predicted to be 0.1% in 2025 and is expected to increase to 0.1% by 2030.
The average value per user (ARPU) is projected to be US$85.0.
It is worth mentioning that these figures pertain to the Metaverse AR & VR Hardware market globally and not specific to any particular country.
However, United States plays a significant role in driving the market's growth.
In Brazil, the demand for Metaverse AR & VR hardware is steadily increasing, driven by the country's tech-savvy population and growing interest in immersive virtual experiences.

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Analyst Opinion

The Metaverse AR & VR Hardware market in BRICS is experiencing significant growth and development due to a variety of factors.

Customer preferences: Customers in BRICS countries are increasingly interested in immersive and interactive experiences, which is driving the demand for Metaverse AR & VR hardware. The ability to explore virtual worlds and engage with digital content in a more realistic and engaging way is appealing to a wide range of consumers. Additionally, the younger generation in BRICS countries is particularly drawn to these technologies, as they have grown up in a digital age and are accustomed to using technology in their daily lives.

Trends in the market: One of the key trends in the Metaverse AR & VR Hardware market in BRICS is the increasing adoption of virtual reality headsets. These devices allow users to fully immerse themselves in virtual environments and interact with digital content in a more realistic way. The demand for VR headsets is being driven by the gaming industry, as well as other sectors such as education, healthcare, and tourism. Additionally, there is a growing trend towards the development of augmented reality glasses, which overlay digital information onto the real world. These devices have a wide range of potential applications, from gaming and entertainment to industrial and professional use.

Local special circumstances: Each BRICS country has its own unique circumstances that are influencing the development of the Metaverse AR & VR Hardware market. For example, in Brazil, there is a strong gaming culture and a growing number of gaming enthusiasts, which is driving the demand for VR headsets. In Russia, there is a focus on the development of VR technology for industrial and professional use, particularly in sectors such as manufacturing and construction. In India, there is a growing interest in using VR for education and training purposes, as well as for entertainment. In China, there is a large and rapidly growing market for VR and AR technology, driven by a combination of government support, investment, and consumer demand.

Underlying macroeconomic factors: The growth of the Metaverse AR & VR Hardware market in BRICS is also influenced by underlying macroeconomic factors. For example, the increasing disposable income and rising middle class in these countries are driving consumer spending on technology products, including VR headsets. Additionally, the rapid urbanization and technological advancements in BRICS countries are creating opportunities for the development and adoption of Metaverse AR & VR hardware. Furthermore, the government support and investment in the technology sector in these countries are also contributing to the growth of the market. Overall, the Metaverse AR & VR Hardware market in BRICS is poised for continued growth and development as customer preferences evolve, new trends emerge, and the underlying macroeconomic factors remain favorable.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, online and offline sales, and data from the AR & VR market in the AMI.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.