Metaverse

The Metaverse market is expected to reach a value of US$1.0bn in the year 2024.
This market is projected to experience a steady annual growth rate (CAGR 2024-2030) of 39.21%, resulting in a market volume of US$7.3bn by the year 2030.
In the year 2024, the market volume is estimated to be US$23.0bn, with United States being the primary generator of value in this sector.
Looking ahead to the year 2030, it is anticipated that the number of users in the Metaverse market will reach approximately 18.4m users.
The user penetration rate, which currently stands at 21.5% in the year 2024, is expected to increase significantly to 61.9% by 2030.
Furthermore, the average value per user (ARPU) is projected to be US$159.8.
These figures demonstrate the significant growth and potential that the Metaverse market holds for the United States and the entire in Benelux region.
The Metaverse market in Benelux is thriving, with a strong emphasis on virtual reality gaming and interactive social experiences.

Definition:

The term metaverse refers to a virtual world or collection of virtual worlds that exist in a shared digital space and can be accessed by users through the internet. It typically includes virtual reality, augmented reality, and other immersive technologies. Its scope encompasses a wide range of possibilities and opportunities in education, entertainment, health and fitness, and even remote work, but it is commonly associated with eCommerce and gaming.

Structure:

The Metaverse market covers the markets eCommerce, Gaming, and Education. The eCommerce market covers all goods that can be purchased and distributed within and throughout the metaverse. Gaming encompasses all games that are either directly involved in classified metaverse apps or collaborative open-world games. Education covers the range of possibilities for consumers to experience courses, classes, field trips, and more in the metaverse. For a more detailed explanation of all the markets, see the respective market page.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases, advertising spending, and consumer spending on apps, games, items, products, and hardware such as headsets or glasses. Sales channel data shows both online and offline market sizes. Information on gaming, eCommerce, virtual assets, digital media, digital health, digital advertising, and education can also be found in the Digital Market Insights. Information on AR & VR hardware can also be found in the Advertising & Media Insights. Key players of the market include companies such as Meta, Roblox, Epic Games, and Decentraland.

Open-world games with social interaction, such as Fortnite
Ecommerce marketplaces, such as NIKELAND in Roblox
Virtual Assets used to buy goods in the metaverse, such as Ethereum
Education in form of online classes or certificates in the metaverse, such as Decentraland University

Non-related open-world games, such as World of Warcraft
Physical goods, service and products bought with cryptocurrencies, such as Fashion
Non-fungible Tokens bought as personal collectable, such as non-metaverse selection on OpenSea

The Metaverse market in Benelux is experiencing significant growth and development, driven by customer preferences for immersive digital experiences and the increasing adoption of virtual reality (VR) and augmented reality (AR) technologies.

Customer preferences: Customers in Benelux are increasingly seeking out immersive digital experiences that allow them to interact with virtual environments and connect with others in a virtual space. The Metaverse provides a platform for users to explore and engage with a wide range of digital content, from virtual worlds and games to social networking and e-commerce. This shift in customer preferences is fueled by a desire for novel and engaging forms of entertainment, as well as the convenience and accessibility offered by digital platforms.

Trends in the market: One of the key trends in the Metaverse market in Benelux is the growing popularity of virtual reality (VR) and augmented reality (AR) technologies. VR headsets and AR devices are becoming more affordable and accessible, leading to increased adoption among consumers. This trend is driving the development of immersive virtual experiences and applications within the Metaverse, such as virtual concerts, virtual tourism, and virtual shopping experiences. Another trend in the market is the integration of blockchain technology into the Metaverse. Blockchain provides a decentralized and secure infrastructure for virtual transactions, ownership of virtual assets, and the creation of virtual economies. This trend is enabling the emergence of virtual currencies, virtual property ownership, and digital collectibles within the Metaverse, creating new opportunities for businesses and individuals.

Local special circumstances: The Benelux region, consisting of Belgium, the Netherlands, and Luxembourg, has a highly developed digital infrastructure and a tech-savvy population. This provides a conducive environment for the growth of the Metaverse market, as consumers have the necessary hardware and internet connectivity to access and engage with virtual experiences. Additionally, the region has a strong gaming and creative industry, which contributes to the development of innovative and immersive digital content within the Metaverse.

Underlying macroeconomic factors: The growth of the Metaverse market in Benelux is also influenced by underlying macroeconomic factors. The region has a stable and prosperous economy, with high levels of disposable income and consumer spending. This enables individuals to invest in VR and AR technologies, as well as virtual assets and experiences within the Metaverse. Furthermore, the Benelux region has a strong tradition of international trade and business, attracting global companies and investors to the Metaverse market. In conclusion, the Metaverse market in Benelux is experiencing significant growth and development due to customer preferences for immersive digital experiences, the increasing adoption of VR and AR technologies, and the integration of blockchain technology. The region's advanced digital infrastructure, tech-savvy population, strong gaming and creative industry, and stable economy contribute to the growth of the market. As the Metaverse continues to evolve, it presents new opportunities for businesses, individuals, and content creators in Benelux.

Data coverage:

Figures are based on advertising spending, in-app spending, in-game spending, online and offline sales, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.