Media

Revenue in the Media market worldwide is projected to reach US$1.62tn in 2024.
The largest market within this market is TV & Video, which is expected to have a market volume of US$701.20bn in 2024.
In a global context, the most revenue will be generated the United States, amounting to US$541.20bn in 2024.
Furthermore, in the Media market, 50.58% of total revenues is anticipated to be generated through digital Media market by 2029.
The global media market is increasingly dominated by digital platforms, reflecting a shift in consumer behavior towards on-demand content consumption and personalized experiences.

Definition:

The media market encompasses a diverse array of platforms and channels that facilitate the creation, distribution, and consumption of content, such as news, entertainment, and information. It includes traditional outlets like television, radio, and print publications, as well as digital platforms like social media, streaming services, and online news websites. This market plays a central role in shaping public discourse, cultural trends, and the dissemination of information on a global scale, making it a critical component of modern society.

Structure:

The market consists of several parts, namely Books, Games, Music, Radio & Podcasts, Newspapers & Magazines and TV & Video. These markets encompass digital and traditional revenues.

Additional Information:

The market comprises revenues, users, average revenue per user, penetration rates and advertising spendings. Revenues are generated through purchases, subscriptions, consumer spending or ad spendings. Key players of the market are companies, such as Netflix, Spotify, Activision or Amazon.
Market numbers for all the digital markets can also be found in the Digital Media topic.

Traditional media with non-digital revenues from TV, radio, music, print, and video games
Digital media with digital revenues from OTT video, music streaming, video games, digital versions of Newspapers & Magazines with ePapers & eMagazines, and eBooks

Movie theater ticket sales
Public licence fees collected in form of a tax (e.g. income tax in the Nordic countries)
Demo/trial versions
Esports & gaming advertising revenues

The Media market in Worldwide is experiencing significant growth and development, driven by changing customer preferences and underlying macroeconomic factors.

Customer preferences: Customers in the Media market in Worldwide are increasingly seeking convenience and personalized content. With the proliferation of smartphones and other mobile devices, consumers are demanding media that can be accessed anytime and anywhere. This has led to a rise in streaming services and on-demand content platforms, as well as the popularity of social media for news and entertainment. Additionally, consumers are gravitating towards niche and specialized content, as they seek to cater to their individual interests and preferences.

Trends in the market: One of the key trends in the Media market in Worldwide is the shift towards digital media consumption. Traditional forms of media, such as print newspapers and physical music albums, are being replaced by digital alternatives. This trend is driven by the widespread availability of high-speed internet and the convenience of accessing media online. Streaming services for music and video, as well as digital publications, are becoming increasingly popular among consumers. Another trend in the Media market in Worldwide is the rise of social media as a key platform for content consumption. Social media platforms have become go-to sources for news, entertainment, and communication. This trend is driven by the desire for real-time updates and the ability to engage with content and share it with others. As a result, media companies are increasingly focusing on creating content that is shareable and engaging on social media platforms.

Local special circumstances: In different countries and regions, there are unique local special circumstances that impact the Media market. For example, in countries with strict government regulations on media, there may be limitations on the types of content that can be produced and distributed. This can create challenges for media companies operating in those markets, as they need to navigate the regulatory landscape while still meeting consumer demands. Additionally, cultural preferences and habits can also influence the Media market in different countries. For example, in some countries, there may be a strong preference for local content and local language media. This can create opportunities for local media companies to thrive, while international media companies may need to adapt their content to cater to the local audience.

Underlying macroeconomic factors: The Media market in Worldwide is also influenced by underlying macroeconomic factors. Economic growth and disposable income levels play a significant role in driving media consumption. As economies grow and incomes rise, consumers have more discretionary income to spend on media products and services. This can lead to increased demand for premium content and higher-end media devices. Furthermore, technological advancements and infrastructure development are important factors in the growth of the Media market. Countries with advanced telecommunications networks and widespread internet access are more likely to see higher levels of media consumption. This is because consumers have greater access to digital media platforms and can easily stream content. In conclusion, the Media market in Worldwide is evolving rapidly due to changing customer preferences, technological advancements, and underlying macroeconomic factors. Consumers are seeking convenience and personalized content, leading to a shift towards digital media consumption and the rise of social media as a key platform. Local special circumstances and underlying macroeconomic factors further shape the media landscape in different countries and regions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.