Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in G7 is experiencing significant growth and development due to changing customer preferences and underlying macroeconomic factors.
Customer preferences: Customers in the G7 countries have shown a strong preference for high-quality content and immersive viewing experiences. With the rise of streaming platforms and on-demand services, there is a growing demand for original content and exclusive programming. Customers are increasingly looking for convenience and flexibility in their viewing options, which has led to a decline in traditional TV subscriptions and an increase in streaming services. Additionally, customers are seeking personalized recommendations and a seamless user experience across devices.
Trends in the market: One of the major trends in the Traditional TV & Home Video market in G7 is the dominance of streaming services. Streaming platforms such as Netflix, Amazon Prime Video, and Disney+ have gained significant traction in the market, offering a wide range of content and easy accessibility. These platforms have disrupted the traditional TV industry by providing on-demand content, eliminating the need for scheduled programming, and allowing customers to watch their favorite shows and movies at their own convenience. This trend is likely to continue as more streaming services enter the market and compete for subscribers. Another trend in the market is the increasing popularity of smart TVs. Smart TVs offer seamless integration with streaming platforms, allowing customers to access their favorite content directly from the TV without the need for additional devices. This has led to a decline in sales of traditional DVD and Blu-ray players, as customers prefer the convenience of streaming over physical media. Smart TVs also provide additional features such as voice control and internet browsing, further enhancing the viewing experience.
Local special circumstances: While the overall trends in the Traditional TV & Home Video market in G7 are similar, there are some local special circumstances that influence the market in each country. For example, in the United States, the dominance of Hollywood and the strong presence of major streaming platforms have shaped the market dynamics. In Japan, the popularity of anime and manga has driven the growth of streaming services catering to this niche audience. In Germany, there is a strong preference for local content and a focus on public broadcasting.
Underlying macroeconomic factors: The growth of the Traditional TV & Home Video market in G7 is also influenced by underlying macroeconomic factors. Factors such as disposable income, technological infrastructure, and internet penetration play a significant role in shaping customer preferences and market dynamics. Countries with higher disposable income and better technological infrastructure are more likely to see higher adoption of streaming services and smart TVs. Additionally, the availability of high-speed internet and affordable data plans enables customers to stream content seamlessly, further driving the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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