The eBooks market in G7 countries has been experiencing significant growth in recent years. Customer preferences for digital content and the convenience of accessing books on electronic devices have contributed to this trend. The availability of a wide range of eBook titles and the ability to read them on multiple devices have also attracted customers to this format.
Customer preferences: Customers in G7 countries have shown a strong preference for eBooks due to their convenience and accessibility. The ability to download books instantly and read them on smartphones, tablets, or e-readers has made eBooks a popular choice among readers. Additionally, the digital format allows readers to carry multiple books with them wherever they go, eliminating the need for physical storage space.
Trends in the market: The eBooks market in G7 countries has witnessed a shift from traditional print books to digital formats. This trend can be attributed to the increasing adoption of electronic devices and the rise of online platforms for purchasing and reading eBooks. With the proliferation of e-readers and tablets, readers are now able to access a vast library of books at their fingertips.
Local special circumstances: Each G7 country has its own unique characteristics that influence the eBooks market. For example, in the United States, the dominance of Amazon and its Kindle e-reader has played a significant role in driving the growth of the eBooks market. In Japan, the popularity of manga and light novels has contributed to the demand for digital content. In Germany, the strong tradition of book reading has led to a gradual acceptance of eBooks among readers.
Underlying macroeconomic factors: The growth of the eBooks market in G7 countries can be attributed to several macroeconomic factors. The increasing penetration of internet and mobile devices has made it easier for customers to access and purchase eBooks. Additionally, the rising popularity of self-publishing platforms has allowed authors to publish their works digitally, expanding the availability of eBook titles. Furthermore, the COVID-19 pandemic has accelerated the adoption of digital reading as people have turned to eBooks for entertainment and education while staying at home. In conclusion, the eBooks market in G7 countries has experienced significant growth due to customer preferences for digital content, the convenience of accessing books on electronic devices, and the availability of a wide range of eBook titles. The shift from print books to digital formats has been driven by the increasing adoption of electronic devices and the rise of online platforms. Each G7 country has its own unique characteristics that influence the eBooks market, and macroeconomic factors such as internet penetration and the COVID-19 pandemic have also played a role in the market's development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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