Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Estonia is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Traditional TV & Home Video market in Estonia are shifting towards more convenient and on-demand viewing options.
With the increasing availability of high-speed internet and the proliferation of smartphones and smart TVs, consumers in Estonia are increasingly opting for streaming services and video-on-demand platforms. This shift in preferences is driven by the convenience and flexibility offered by these platforms, allowing viewers to watch their favorite shows and movies at their own convenience, without being tied to traditional broadcast schedules. Additionally, the younger generation in Estonia, who are more tech-savvy and accustomed to digital content consumption, are driving the demand for online streaming services.
Trends in the Traditional TV & Home Video market in Estonia reflect the global shift towards digital platforms. Streaming services such as Netflix, Amazon Prime Video, and local platforms like Telia TV and Go3 are gaining popularity among Estonian viewers. These platforms offer a wide range of content, including international TV shows, movies, and original productions, catering to the diverse preferences of Estonian consumers.
The rise of these streaming services is also leading to the decline of traditional TV viewership, as viewers increasingly opt for the convenience and flexibility of online streaming. Local special circumstances in Estonia, such as the small population and limited domestic content production, also contribute to the growth of the Traditional TV & Home Video market. With a population of just over 1.
3 million, Estonia has a relatively small market size compared to larger countries. This makes it more feasible for international streaming services to enter the market and offer their content to Estonian viewers. Additionally, the limited domestic content production in Estonia means that viewers have a higher demand for international content, which can be fulfilled by streaming services.
Underlying macroeconomic factors, such as increasing internet penetration and disposable income, also play a role in the development of the Traditional TV & Home Video market in Estonia. The availability of high-speed internet and the affordability of data plans make it easier for consumers to access online streaming services. Additionally, the growing disposable income in Estonia allows consumers to spend more on entertainment, including subscription fees for streaming services.
Overall, the Traditional TV & Home Video market in Estonia is experiencing growth and development driven by changing customer preferences towards on-demand viewing, emerging trends in digital platforms, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is likely that online streaming services will dominate the traditional TV market in Estonia, offering viewers a wider range of content and greater convenience.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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