Traditional TV & Home Video - El Salvador

In El Salvador, revenue in the Traditional TV & Home Video market market is projected to reach US$175.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.51%, resulting in a projected market volume of US$209.00m by 2029.
The average revenue per user (ARPU) in El Salvador is expected to amount to US$41.31.
In global comparison, most revenue will be generated the United States, which is projected to generate US$146.60bn in 2024.
The number of TV viewers in El Salvador is expected to amount to 4.6m users by 2029.
User penetration in the Traditional TV & Home Video market market in El Salvador is expected to be at 66.5% in 2024.
The average revenue per TV user (ARPU) in the Traditional TV & Home Video market market in El Salvador is projected to amount to US$41.31 in 2024.
In El Salvador, the Traditional TV & Home Video market is witnessing a decline as streaming services gain popularity among younger viewers seeking diverse content.

Definition:

The Traditional TV and Home Video market involves the distribution and consumption of audiovisual content through conventional broadcast television channels and physical media formats like DVDs and Blu-ray discs. It encompasses the production, broadcasting, and viewing of television programs, movies, and other video content within households. Additionally, the market includes advertising placements within television programming and the collection of public TV Licence fees to support public service broadcasting networks, contributing to the diverse landscape of content delivery and revenue generation within the industry.

Structure:

The traditional TV and home video market comprises several key components, including pay TV services, physical home video sales, traditional TV advertising, and public TV Licence fees. Pay TV services involve subscription-based access to premium television channels and content, often delivered through cable, satellite, or internet-based platforms. Physical home video sales encompass the distribution of movies and TV shows on DVDs, Blu-ray discs, and other physical media formats for consumer purchase or rental. Traditional TV advertising involves the placement of commercials within broadcast television programs, generating revenue for broadcasters and advertisers alike. Public TV Licence fees refer to the mandatory charges imposed on households to fund public service broadcasting networks and channels. Together, these elements form the backbone of the traditional TV and home video market, catering to diverse viewer preferences and consumption habits.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as NBCUniversal, CBS Corporation, and The Walt Disney Company.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Physical home video such as DVD & Blu-ray sales
Traditional TV advertising such as commercial breaks
Public TV license fees such as BBC License in the UK and the Rundfunkbeitrag in Germany

OTT (Over-the-top content) services such as Netflix, Hulu, iTunes, and Pluto.tv
Public license fees collected in the form of a tax such as income tax in the Nordic countries
DVD & Blu-ray rental

The Traditional TV & Home Video market in El Salvador is experiencing significant growth and development in recent years. Customer preferences in El Salvador are shifting towards digital streaming platforms and on-demand services, as consumers are increasingly seeking convenience and flexibility in their entertainment options. This trend is in line with the global market, where traditional TV viewership is declining and online streaming platforms are gaining popularity. In El Salvador, the availability of high-speed internet and the growing penetration of smartphones are key drivers of this shift in customer preferences. With easy access to online content, consumers are opting for streaming services that offer a wide range of movies, TV shows, and other video content on-demand. This allows them to watch their favorite programs at their own convenience, without being tied to a fixed TV schedule. Another factor contributing to the growth of the Traditional TV & Home Video market in El Salvador is the increasing adoption of smart TVs. These devices come pre-installed with streaming apps and allow users to access a variety of online content directly on their TV screens. This eliminates the need for additional set-top boxes or streaming devices, making it more convenient for consumers to access their favorite shows and movies. Local special circumstances in El Salvador also play a role in the development of the Traditional TV & Home Video market. The country has a young population with a high smartphone penetration rate, which makes it more likely for consumers to embrace digital streaming platforms. Additionally, the relatively low cost of subscription services compared to traditional cable or satellite TV packages makes online streaming an attractive option for cost-conscious consumers. Underlying macroeconomic factors such as the overall economic growth and increasing disposable income levels in El Salvador also contribute to the development of the Traditional TV & Home Video market. As the economy improves, consumers have more discretionary income to spend on entertainment options, including streaming services. This creates a favorable environment for the growth of the market. In conclusion, the Traditional TV & Home Video market in El Salvador is experiencing significant growth and development due to shifting customer preferences towards digital streaming platforms and on-demand services. The availability of high-speed internet, the adoption of smart TVs, and local special circumstances such as a young population and low subscription costs are driving this trend. Additionally, underlying macroeconomic factors such as economic growth and increasing disposable income levels contribute to the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.