OTT Video - El Salvador | Statista Market Forecast

In El Salvador, revenue in the OTT Video market market is projected to reach US$64.63m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.36%, resulting in a projected market volume of US$80.02m by 2029.
The largest market within this market in El Salvador is Video Streaming (SVoD), which is anticipated to have a market volume of US$40.06m in 2024.
In global comparison, the most revenue will be generated the United States, where it is expected to reach US$133.70bn in 2024.
Within the OTT Video market market in El Salvador, the number of users is expected to amount to 4.8m users by 2029.
User penetration in El Salvador will be 54.3% in 2024 and is expected to reach 72.9% by 2029.
The average revenue per user (ARPU) in the OTT Video market market in El Salvador is projected to amount to US$18.60 in 2024.
El Salvador's growing internet penetration is driving an increasing demand for OTT video services, reflecting a shift in consumption habits among its digital-savvy population.

Definition:

OTT Video refers to a digital media distribution model where users can access and watch video content at their convenience, usually through an online platform or service. With VoD, users have the flexibility to choose what content they want to watch, when they want to watch it, and how they want to consume it. This allows users to stream or download video content on demand, without the need for traditional broadcasting schedules or physical media. VoD platforms typically offer a wide range of content, including movies, TV shows, documentaries, and other video content, which can be accessed and viewed instantly or stored for later viewing. VoD has become increasingly popular in recent years, offering convenience, flexibility, and a personalized viewing experience for users.

Structure:

The market consists of several markets, namely Video Streaming (SVoD), which is streaming on a subscription basis, Pay-per-View (TVoD), which is paying for digital video content and watch it online, Video Downloads (EST), which is the download of digital video content and OTT Video Advertising, which is the advertising in video streaming.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through purchases and subscriptions. Market numbers for OTT Video can also be found in the video-on-demand market. Key players in the market are companies, such as Netflix, Amazon or Disney+.

Rentals as single transaction or pay-per-view (transactional VoD or TVoD)
Subscription-based services (subscription VoD or SVoD)
Digital purchases via download or permanent cloud storage (electronic-sell-through or EST)
OTT Video Advertising
Free ad-supported streaming TV (FAST) services, such as Pluto TV or Freevee

Pay-TV subscriptions (cable TV, satellite TV, IPTV, DTTV)
Physical home video (DVD & Blu-ray)
Traditional TV advertising

The OTT Video market in El Salvador has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in El Salvador have shifted towards consuming video content online. This can be attributed to several factors, including the increasing availability of high-speed internet connections and the growing popularity of smartphones and other mobile devices. Consumers in El Salvador are increasingly looking for convenience and flexibility in their video consumption habits, and OTT platforms provide them with the ability to watch their favorite shows and movies whenever and wherever they want. Trends in the OTT Video market in El Salvador have also played a role in its development. One notable trend is the rise of local and regional content. El Salvador has a rich cultural heritage, and consumers are showing a growing interest in content that reflects their own experiences and identities. OTT platforms have recognized this demand and are investing in producing and acquiring local and regional content to cater to the preferences of the Salvadoran audience. Another trend in the market is the increasing competition among OTT platforms. Global players such as Netflix and Amazon Prime Video have entered the Salvadoran market, competing with local and regional platforms. This competition has led to a wider range of choices for consumers and has resulted in improved quality and variety of content available on these platforms. Local special circumstances in El Salvador have also contributed to the growth of the OTT Video market. One such circumstance is the relatively low penetration of traditional pay-TV services in the country. This has created a gap in the market that OTT platforms have been able to fill, providing consumers with an alternative way to access video content. Additionally, the relatively young population in El Salvador has embraced new technologies and digital platforms, further driving the adoption of OTT video services. Underlying macroeconomic factors have also played a role in the development of the OTT Video market in El Salvador. The country has experienced steady economic growth in recent years, resulting in an increase in disposable income for many Salvadorans. This has allowed more people to afford internet subscriptions and mobile devices, enabling them to access OTT platforms and consume video content online. In conclusion, the OTT Video market in El Salvador has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As consumer preferences continue to shift towards online video consumption and competition among OTT platforms intensifies, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.