Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Eastern Africa has seen significant growth in recent years, driven by changing customer preferences and the increasing availability of digital content. Customer preferences in Eastern Africa have shifted towards on-demand streaming services and digital platforms, as consumers seek convenience and flexibility in their entertainment options. This trend is in line with global market trends, as traditional TV and home video formats face competition from online streaming platforms. The rise of affordable smartphones and improved internet connectivity have made it easier for consumers in Eastern Africa to access digital content, further fueling the demand for streaming services. One of the key trends in the market is the increasing popularity of local content. Eastern Africa has a rich cultural heritage and a diverse range of languages, and consumers are increasingly seeking out content that reflects their own experiences and identities. This has led to a surge in the production and distribution of local TV shows, movies, and documentaries. Streaming platforms have played a crucial role in making this content more accessible to a wider audience, both within the region and globally. Another trend in the market is the growth of mobile streaming. With the widespread adoption of smartphones, many consumers in Eastern Africa are now watching TV shows and movies on their mobile devices. This trend is driven by the convenience of mobile streaming and the ability to watch content on the go. Streaming platforms have responded to this trend by optimizing their services for mobile devices and offering offline viewing options. Local special circumstances in Eastern Africa also contribute to the development of the Traditional TV & Home Video market. The region has a large youth population, and young people are driving the demand for digital content. Additionally, the high cost of traditional pay-TV subscriptions has made streaming services a more affordable option for many consumers. Furthermore, the availability of local talent and production facilities has attracted international streaming platforms to invest in the region, further boosting the growth of the market. Underlying macroeconomic factors, such as economic growth and increasing disposable incomes, have also contributed to the development of the Traditional TV & Home Video market in Eastern Africa. As the economy continues to grow, more consumers are able to afford digital devices and internet connectivity, leading to increased demand for streaming services. Additionally, the growing middle class in the region has created a larger consumer base for entertainment products and services. In conclusion, the Traditional TV & Home Video market in Eastern Africa is developing rapidly, driven by changing customer preferences, the availability of digital content, and underlying macroeconomic factors. The rise of streaming services and the popularity of local content are key trends in the market, while the growth of mobile streaming and the region's youth population are local special circumstances that contribute to its development. As the economy continues to grow and internet connectivity improves, the market is expected to further expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
