Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Central & Western Europe is experiencing significant changes and developments. Customer preferences in the region are shifting towards more flexible and personalized viewing options. Consumers are increasingly opting for on-demand streaming services, such as Netflix and Amazon Prime Video, which offer a wide range of content that can be accessed anytime and anywhere. This trend is driven by the convenience and flexibility that these services provide, allowing viewers to watch their favorite shows and movies on their own schedule. In addition, the rise of smart TVs and streaming devices has made it easier for consumers to access these services directly on their television screens. Another important customer preference in the region is the desire for high-quality content. Viewers are increasingly demanding content that is produced with high production values and offers compelling storytelling. This has led to the rise of premium TV channels and production companies that are investing heavily in creating original and exclusive content. These premium offerings are attracting viewers who are willing to pay a premium price for a superior viewing experience. Trends in the market also include the increasing adoption of digital advertising and targeted marketing strategies. Advertisers are recognizing the potential of digital platforms to reach a highly targeted audience and are shifting their advertising budgets accordingly. This has led to a decline in traditional TV advertising revenues, as advertisers are reallocating their budgets towards online platforms that offer more precise targeting options. Local special circumstances in Central & Western Europe include the diverse linguistic and cultural landscape of the region. This presents both opportunities and challenges for content providers and broadcasters. On one hand, it allows for the creation of localized content that caters to specific markets and demographics. On the other hand, it requires investments in dubbing and subtitling to make content accessible to audiences who speak different languages. Underlying macroeconomic factors such as economic growth, disposable income levels, and technological advancements are also driving the development of the Traditional TV & Home Video market in Central & Western Europe. As the region continues to experience economic growth, consumers have more disposable income to spend on entertainment options. Technological advancements have also made it easier for consumers to access and consume content, further fueling the growth of the market. In conclusion, the Traditional TV & Home Video market in Central & Western Europe is evolving to meet the changing preferences of consumers. The shift towards on-demand streaming services, the demand for high-quality content, the adoption of digital advertising, and the diverse linguistic and cultural landscape of the region are all contributing to the development of the market. Additionally, underlying macroeconomic factors such as economic growth and technological advancements are driving the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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