Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Central & Western Europe is experiencing significant growth and development. Customer preferences are shifting towards on-demand and streaming services, leading to an increase in subscription-based platforms. This trend is driven by the convenience and flexibility that these services offer, allowing viewers to access a wide range of content at their own convenience. Additionally, the availability of high-speed internet and the proliferation of smart devices have made it easier for consumers to access and stream content. In terms of trends in the market, there is a growing demand for original content, particularly from local and regional providers. This is driven by the desire to cater to the diverse preferences and tastes of the audience. Local content providers are investing heavily in producing original series and movies to attract viewers and compete with international streaming giants. This trend is also supported by government incentives and regulations that aim to promote local content production. Another trend in the TV & Video market in Central & Western Europe is the increasing adoption of connected TVs and smart devices. This allows viewers to access streaming services directly through their television sets, eliminating the need for additional devices such as set-top boxes or gaming consoles. This convenience factor has contributed to the growth of subscription-based platforms, as viewers can easily access their favorite content on the big screen. Local special circumstances in Central & Western Europe also play a role in the development of the TV & Video market. The region is known for its diverse languages and cultures, which creates a demand for localized content. Streaming platforms are investing in subtitling and dubbing services to cater to the preferences of different language groups. Additionally, the region has a strong tradition of public broadcasting, with many countries having public service broadcasters that provide free-to-air content. This creates competition for streaming platforms, as viewers have access to a wide range of content without the need for a subscription. Underlying macroeconomic factors also contribute to the growth of the TV & Video market in Central & Western Europe. The region has a high level of internet penetration and a strong digital infrastructure, which supports the streaming of high-quality video content. Additionally, the region has a relatively high disposable income, allowing consumers to afford subscription-based services. The availability of high-quality content and the convenience of streaming services have made them an attractive option for consumers, leading to the growth of the market. Overall, the TV & Video market in Central & Western Europe is experiencing growth and development driven by customer preferences for on-demand and streaming services. The availability of high-speed internet, the proliferation of smart devices, and the demand for original content are key factors contributing to this growth. Local special circumstances, such as diverse languages and public broadcasting, also play a role in shaping the market. Additionally, underlying macroeconomic factors such as internet penetration and disposable income support the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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