Key regions: United Kingdom, Germany, Asia, South Korea, Japan
The OTT Video market in Central & Western Europe is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this upward trajectory. Customer preferences in Central & Western Europe are shifting towards online video streaming services. Consumers are increasingly opting for the convenience and flexibility of watching their favorite shows and movies on demand, rather than adhering to traditional television schedules. This preference for OTT Video is driven by the desire for personalized content and the ability to access it anytime, anywhere. Trends in the market reflect this growing demand for OTT Video. Streaming platforms are expanding their content libraries to cater to a wide range of preferences and interests. Original programming and exclusive content are becoming key differentiators for these platforms, as they strive to attract and retain subscribers. Additionally, the rise of mobile devices and improved internet connectivity are further fueling the popularity of OTT Video, as consumers can now stream content on the go. Local special circumstances in Central & Western Europe also contribute to the development of the OTT Video market. The region is home to a diverse range of languages and cultures, which presents both challenges and opportunities for streaming platforms. Localization efforts, such as offering subtitles or dubbing in multiple languages, are essential for capturing and retaining a local audience. Furthermore, partnerships with local content providers can help platforms gain a competitive edge by offering region-specific content. Underlying macroeconomic factors are also playing a role in the growth of the OTT Video market in Central & Western Europe. The region has a high level of internet penetration and a strong infrastructure, which facilitates the seamless streaming of video content. Additionally, the increasing availability of affordable internet plans and the proliferation of smart devices are making OTT Video more accessible to a wider audience. In conclusion, the OTT Video market in Central & Western Europe is growing due to shifting customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. As consumers increasingly embrace online video streaming services, platforms are expanding their content offerings and investing in localization efforts to cater to the diverse preferences of the region. With favorable macroeconomic conditions and improved internet connectivity, the future of the OTT Video market in Central & Western Europe looks promising.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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