Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Bosnia and Herzegovina has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Bosnia and Herzegovina have shifted towards digital platforms and on-demand streaming services, as consumers increasingly seek convenience and flexibility in their entertainment choices.
This trend is in line with the global market, where traditional TV and home video consumption is declining as viewers opt for online streaming options. Trends in the market indicate a growing demand for internet-based TV and home video services in Bosnia and Herzegovina. This can be attributed to the increasing availability of high-speed internet connections and the proliferation of smartphones and other connected devices.
As a result, consumers are now able to access a wide variety of content anytime and anywhere, leading to a decline in traditional TV viewership. Local special circumstances also contribute to the development of the Traditional TV & Home Video market in Bosnia and Herzegovina. The country has a relatively young population, with a high proportion of tech-savvy individuals who are more inclined to adopt digital entertainment platforms.
Furthermore, the competitive landscape in the market has expanded, with both local and international players entering the market to cater to the growing demand for digital content. Underlying macroeconomic factors also play a role in the market's development. Bosnia and Herzegovina has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending.
This has allowed consumers to invest in high-quality home entertainment systems and subscribe to digital streaming services. Additionally, the government has made efforts to improve digital infrastructure, such as expanding broadband coverage and investing in fiber-optic networks, which has facilitated the growth of the digital entertainment market. Overall, the Traditional TV & Home Video market in Bosnia and Herzegovina is evolving to meet the changing preferences and needs of consumers.
The shift towards digital platforms and on-demand streaming services is driven by convenience, flexibility, and the increasing availability of high-speed internet connections. With the local special circumstances and underlying macroeconomic factors supporting this trend, it is expected that the market will continue to grow in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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