The eBooks market in Bosnia and Herzegovina has been experiencing significant growth in recent years.
Customer preferences: One of the main reasons for the growth of the eBooks market in Bosnia and Herzegovina is the increasing popularity of digital reading among consumers. With the advancement of technology and the widespread use of smartphones and tablets, more and more people are opting for eBooks as a convenient and portable alternative to traditional printed books. Additionally, the younger generation, who are more tech-savvy and accustomed to digital devices, are driving the demand for eBooks in the country.
Trends in the market: The eBooks market in Bosnia and Herzegovina is witnessing a shift towards online platforms and digital marketplaces. This trend can be attributed to the ease of access and convenience offered by online platforms, where consumers can browse and purchase a wide range of eBooks from the comfort of their homes. Furthermore, the availability of various digital reading devices, such as e-readers and tablets, has made it easier for consumers to access and read eBooks on the go.
Local special circumstances: Bosnia and Herzegovina is a country with a high literacy rate and a strong reading culture. The demand for books, including eBooks, is driven by the population's interest in literature and education. Additionally, the country has a rich literary tradition, with many renowned authors and poets, which further contributes to the popularity of eBooks among readers.
Underlying macroeconomic factors: The growing eBooks market in Bosnia and Herzegovina can also be attributed to favorable macroeconomic factors. The country has been experiencing steady economic growth, which has led to an increase in disposable income among consumers. As a result, more people are willing to spend on leisure activities, including reading, and are willing to invest in eBooks and digital reading devices. In conclusion, the eBooks market in Bosnia and Herzegovina is witnessing significant growth due to the increasing popularity of digital reading, the shift towards online platforms, the country's strong reading culture, and favorable macroeconomic factors. As technology continues to advance and more consumers embrace digital reading, the eBooks market in Bosnia and Herzegovina is expected to continue its upward trajectory.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
