Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Bosnia and Herzegovina has been experiencing significant growth in recent years. Customer preferences are shifting towards digital platforms and on-demand content, which has led to the rise of streaming services and the decline of traditional TV viewership. This trend is driven by various factors, including increased internet penetration, changing consumer behavior, and the availability of affordable streaming devices.
Customer preferences: Customers in Bosnia and Herzegovina are increasingly turning to digital platforms for their TV and video content. This shift is driven by the convenience and flexibility offered by streaming services, which allow users to access a wide range of content on-demand. Additionally, the younger generation, in particular, is more tech-savvy and accustomed to consuming content online. They prefer the freedom to choose what they watch and when they watch it, rather than being tied to traditional TV schedules.
Trends in the market: One of the key trends in the TV & Video market in Bosnia and Herzegovina is the growth of streaming services. Platforms like Netflix, Amazon Prime Video, and local providers are gaining popularity as they offer a vast library of movies, TV shows, and original content. These services are not only affordable but also provide a personalized viewing experience, with recommendations based on user preferences. As a result, traditional TV viewership is declining, and broadcasters are adapting by launching their own streaming platforms. Another trend is the increasing adoption of smart TVs and streaming devices. These devices allow users to access streaming services directly on their TVs, eliminating the need for additional equipment. The affordability and availability of these devices have made it easier for consumers to transition from traditional TV to digital platforms. This trend is expected to continue as more households upgrade their TVs and seek out the convenience of streaming.
Local special circumstances: Bosnia and Herzegovina has a unique media landscape due to its complex political and cultural history. The country is divided into two entities, the Federation of Bosnia and Herzegovina and the Republika Srpska, each with its own media regulations and broadcasting companies. This fragmentation has led to a diverse range of TV channels and content, catering to different ethnic and linguistic groups. However, it also poses challenges for content providers and advertisers who need to navigate these regional differences.
Underlying macroeconomic factors: The growth of the TV & Video market in Bosnia and Herzegovina is supported by several macroeconomic factors. The country has seen steady economic growth in recent years, which has resulted in an increase in disposable income. This allows consumers to invest in entertainment and technology, including streaming services and smart TVs. Additionally, the improving internet infrastructure and expanding broadband coverage have made it easier for households to access streaming content. In conclusion, the TV & Video market in Bosnia and Herzegovina is evolving rapidly, driven by changing customer preferences and the availability of digital platforms. Streaming services and smart TVs are gaining popularity, while traditional TV viewership is declining. The unique media landscape and underlying macroeconomic factors contribute to the growth of the market, making it an exciting and dynamic industry to watch.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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