Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Austria has been experiencing significant developments in recent years. Customer preferences in Austria have shifted towards digital platforms for consuming TV and home video content. Streaming services such as Netflix and Amazon Prime Video have gained popularity among Austrian consumers, offering a wide range of content that can be accessed anytime and anywhere. This shift towards digital platforms can be attributed to the convenience and flexibility they provide, allowing viewers to watch their favorite shows and movies on multiple devices. Another trend in the market is the increasing demand for high-definition and ultra-high-definition (UHD) content. Austrian consumers are seeking a more immersive and cinematic experience, and are willing to invest in UHD TVs and home theater systems to enhance their viewing experience. This trend is driven by advancements in technology and the availability of UHD content from streaming platforms and Blu-ray discs. Local special circumstances in Austria also contribute to the development of the Traditional TV & Home Video market. The country has a strong tradition of public broadcasting, with the Austrian Broadcasting Corporation (ORF) being a major player in the market. ORF offers a wide range of programming, including news, sports, and entertainment, catering to the diverse interests of Austrian viewers. This public broadcasting tradition has created a demand for high-quality content and has fostered a competitive environment in the market. Underlying macroeconomic factors in Austria have also influenced the development of the Traditional TV & Home Video market. The country has a high standard of living and a strong economy, which allows consumers to spend on entertainment and leisure activities. Additionally, the high internet penetration rate in Austria has facilitated the growth of digital platforms, as consumers have easy access to high-speed internet connections. In conclusion, the Traditional TV & Home Video market in Austria is developing in response to changing customer preferences, advancements in technology, local special circumstances, and underlying macroeconomic factors. The shift towards digital platforms, the demand for high-definition and UHD content, the tradition of public broadcasting, and the high standard of living in Austria are all contributing to the growth and evolution of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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