Market Insights Advertising & Media Media Games

In-game Advertising - Austria

Austria

In Austria, revenue in the In-game Advertising market market is projected to reach US$117.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.81%, resulting in a projected market volume of US$178.80m by 2029.
The average revenue per user (ARPU) in Austria is expected to amount to US$40.40.
In global comparison, most revenue will be generated China, which is projected to reach US$46,610.00m in 2024.
In Austria, the integration of in-game advertising is rapidly evolving as brands seek to engage younger audiences through immersive gaming experiences.

Key regions: China, India, United States, Germany, Europe

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Analyst Opinion

The In-game Advertising market in Austria is experiencing significant growth and development.

Customer preferences: Austrian customers are increasingly engaging with in-game advertising due to its non-intrusive nature and ability to seamlessly integrate into the gaming experience. They appreciate the targeted and personalized advertisements that are relevant to their interests and gaming preferences. Additionally, the rise of mobile gaming has made in-game advertising more accessible and appealing to a wider audience.

Trends in the market: One of the key trends in the Austrian In-game Advertising market is the increasing adoption of programmatic advertising. This automated approach allows advertisers to efficiently target specific demographics and optimize their campaigns based on real-time data. Programmatic advertising also enables dynamic and interactive advertisements, enhancing the overall gaming experience for users. Another trend in the Austrian market is the integration of virtual reality (VR) and augmented reality (AR) technologies into gaming. This opens up new opportunities for in-game advertising, as brands can create immersive and interactive experiences within virtual worlds. Advertisements can be seamlessly integrated into the virtual environment, providing a unique and engaging way to reach consumers.

Local special circumstances: Austria has a strong gaming culture, with a significant number of gamers across various age groups. This provides a fertile ground for in-game advertising, as there is a large and diverse audience to target. Additionally, Austria's high internet penetration rate and advanced digital infrastructure make it easier for advertisers to reach gamers through online platforms and mobile devices.

Underlying macroeconomic factors: The growing In-game Advertising market in Austria can be attributed to several macroeconomic factors. Firstly, the increasing disposable income of Austrian consumers allows them to spend more on leisure activities, including gaming. This creates a larger market for in-game advertising, as more individuals are actively participating in gaming. Furthermore, the digital transformation of industries and the rise of e-commerce have led to a shift in advertising strategies. Advertisers are increasingly allocating their budgets towards digital channels, including in-game advertising, to reach their target audience more effectively. This shift is driven by the need to adapt to changing consumer behavior and preferences. In conclusion, the In-game Advertising market in Austria is experiencing significant growth and development due to customer preferences for non-intrusive and personalized advertisements, the adoption of programmatic advertising, the integration of VR and AR technologies, Austria's strong gaming culture, and underlying macroeconomic factors such as increasing disposable income and the digital transformation of industries.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.