Market Insights Advertising & Media Media

Cinema - Austria

Austria

In Austria, revenue in the Cinema market is projected to reach US$276.20m in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 3.42%, leading to a projected market volume of US$326.70m by 2029.
Furthermore, the number of viewers in the Cinema market in Austria is anticipated to amount to 4.2m users by 2029.
User penetration in Austria will be 42.6% in 2024 and is expected to rise to 46.1% by 2029.
The average revenue per viewer in Austria is expected to be US$72.24.
In global comparison, the majority of revenue will be generated the United States, which is projected to reach US$20,980.00m in 2024.
Austria's cinema market is experiencing a resurgence, driven by a growing appreciation for local storytelling and innovative filmmaking techniques.

Key regions: Europe, France, Asia, United Kingdom, Germany

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Analyst Opinion

The Cinema market in Austria has been experiencing steady growth over the past few years, with an increasing number of people choosing to visit cinemas for their entertainment needs.

Customer preferences: Austrian customers have shown a strong preference for watching movies on the big screen, as it provides a unique and immersive experience that cannot be replicated at home. Going to the cinema has become a popular social activity, with friends and families often choosing to spend their leisure time watching the latest releases together. Additionally, Austrian customers appreciate the wide variety of movies available in cinemas, ranging from Hollywood blockbusters to independent and foreign films.

Trends in the market: One of the key trends in the Austrian cinema market is the rise of multiplex cinemas. These modern and spacious venues offer multiple screens and a wide range of amenities, such as comfortable seating, state-of-the-art sound systems, and concession stands. This trend has been driven by the increasing demand for a more luxurious and convenient cinema experience. Another trend in the market is the growing popularity of 3D and IMAX screenings. Austrian customers are willing to pay a premium for these enhanced viewing experiences, as they provide a higher level of immersion and visual quality. This trend has been fueled by advancements in technology and the availability of a greater number of movies in these formats.

Local special circumstances: Austria has a rich cultural heritage and a strong tradition of supporting the arts, including the film industry. The country has a vibrant film festival scene, with events such as the Viennale and Diagonale attracting both local and international audiences. These festivals not only showcase a wide range of films, but also provide a platform for emerging filmmakers to gain recognition. The presence of these festivals has contributed to the overall growth of the cinema market in Austria.

Underlying macroeconomic factors: The strong economy and high disposable income levels in Austria have played a significant role in the growth of the cinema market. As people have more money to spend on leisure activities, they are more likely to choose to visit cinemas. Additionally, the stable political environment and favorable business regulations in Austria have attracted investment in the cinema industry, leading to the establishment of new cinemas and the renovation of existing ones. In conclusion, the Cinema market in Austria is developing steadily due to customer preferences for the unique cinema experience, the rise of multiplex cinemas, the popularity of 3D and IMAX screenings, the country's rich cultural heritage and tradition of supporting the arts, and the strong macroeconomic factors such as a strong economy and high disposable income levels.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.