Key regions: United Kingdom, Germany, Asia, South Korea, Japan
The OTT Video market in Montenegro is experiencing significant growth and development, driven by changing customer preferences and the increasing availability of high-speed internet connections. Customer preferences in Montenegro are shifting towards on-demand video content, as viewers seek greater flexibility and convenience in their entertainment options.
The rise of OTT platforms allows consumers to access a wide range of content anytime, anywhere, without the need for traditional cable or satellite TV subscriptions. This trend is in line with global market developments, as viewers worldwide increasingly embrace OTT services as their primary source of video content. In addition to changing customer preferences, several trends are shaping the OTT Video market in Montenegro.
Firstly, there is a growing demand for local and regional content, as viewers seek content that reflects their culture and language. This trend is also observed in other countries, where local content production is becoming more important to attract and retain viewers. OTT platforms are responding to this demand by investing in original content production and licensing local content, which further fuels the growth of the market.
Another trend in the Montenegrin OTT Video market is the increasing adoption of smart TVs and streaming devices. These devices allow viewers to easily access OTT platforms and stream content on their televisions, providing a more immersive and enjoyable viewing experience. This trend is driven by the availability of affordable smart TVs and streaming devices, as well as the growing awareness of the benefits of OTT services.
Local special circumstances also contribute to the development of the OTT Video market in Montenegro. The country has a relatively small population and a fragmented media landscape, which creates opportunities for OTT platforms to fill the content gap and cater to specific audience segments. Additionally, Montenegro has a high internet penetration rate, with a significant portion of the population having access to high-speed internet connections.
This favorable infrastructure enables the seamless streaming of video content and facilitates the growth of the OTT Video market. Underlying macroeconomic factors, such as the increasing disposable income and changing lifestyles of Montenegrin consumers, also play a role in the development of the OTT Video market. As people have more discretionary income and busy schedules, they are willing to invest in entertainment options that offer convenience and flexibility.
The affordability and accessibility of OTT platforms make them an attractive choice for consumers, driving the growth of the market. In conclusion, the OTT Video market in Montenegro is experiencing growth and development due to changing customer preferences, the availability of high-speed internet connections, and the adoption of smart TVs and streaming devices. The demand for local and regional content, as well as the favorable local circumstances and macroeconomic factors, further contribute to the expansion of the market.
As the OTT Video market continues to evolve, it is expected to become an increasingly important part of the Montenegrin entertainment landscape.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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