Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Montenegro has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Montenegro have shifted towards on-demand and streaming services, as consumers seek convenience and flexibility in their TV viewing experience.
Traditional linear TV is gradually being replaced by online platforms, which offer a wide range of content and the ability to watch anytime, anywhere. This shift is in line with global trends, as viewers increasingly prefer personalized and curated content over traditional broadcast schedules. One of the key trends in the TV & Video market in Montenegro is the increasing adoption of smart TVs and connected devices.
These devices provide access to a variety of streaming services and apps, allowing consumers to easily access their favorite content. This trend is driven by the growing availability of high-speed internet and the proliferation of digital content platforms. As a result, Montenegrin consumers are able to enjoy a seamless and immersive TV viewing experience.
Another trend in the market is the rise of local content production and distribution. Montenegro has a rich cultural heritage and a growing film industry, which has led to an increase in the production and distribution of local TV shows and movies. This trend is driven by the demand for locally relevant content and the desire to showcase Montenegrin talent on a global stage.
Local content not only attracts domestic viewers but also appeals to international audiences, contributing to the growth of the TV & Video market in Montenegro. In addition to changing customer preferences and emerging trends, there are also local special circumstances that have contributed to the development of the TV & Video market in Montenegro. The country's small population and geographic location make it an attractive market for international content providers.
Montenegro's proximity to Western Europe and its status as a popular tourist destination also make it an ideal location for filming and production. These factors have attracted foreign investment and encouraged the growth of the TV & Video market in Montenegro. Underlying macroeconomic factors have also played a role in the development of the TV & Video market in Montenegro.
The country's stable economic growth and increasing disposable income have led to a rise in consumer spending on entertainment and leisure activities. This has created a favorable environment for the expansion of the TV & Video market, as consumers are willing to invest in premium content and services. Overall, the TV & Video market in Montenegro is experiencing significant growth, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.
The shift towards on-demand and streaming services, the adoption of smart TVs and connected devices, the rise of local content production, and the country's small population and geographic location are all contributing to the development of the market. With the continued growth of the economy and the increasing availability of digital infrastructure, the TV & Video market in Montenegro is expected to continue its upward trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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