Key regions: United Kingdom, Germany, Asia, South Korea, Japan
The OTT Video market in Armenia is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Armenia are shifting towards consuming video content through online platforms. This can be attributed to the increasing availability of high-speed internet connections and the growing popularity of smartphones and other mobile devices. Customers are increasingly seeking convenience and flexibility in accessing and watching video content, which is driving the demand for OTT Video services. Trends in the market include the rise of local and regional OTT Video platforms that cater to the specific preferences and interests of Armenian viewers. These platforms offer a wide range of content, including local movies, TV shows, and documentaries, which resonate with the local audience. Additionally, international OTT Video platforms are also gaining popularity in Armenia, as they provide access to a vast library of global content, including popular TV series and movies. Local special circumstances in Armenia also contribute to the growth of the OTT Video market. The country has a vibrant film industry, with a number of talented filmmakers and actors producing high-quality content. This local content is attracting viewers and driving the demand for OTT Video platforms that offer access to these movies and TV shows. Furthermore, the relatively small size of the Armenian market allows for easier collaboration and partnerships between OTT Video platforms and local content creators, leading to the creation of unique and engaging content for Armenian viewers. Underlying macroeconomic factors, such as the increasing disposable income and improving living standards in Armenia, are also driving the growth of the OTT Video market. As people have more disposable income, they are willing to spend on entertainment and leisure activities, including subscribing to OTT Video platforms. Additionally, the presence of a young and tech-savvy population in Armenia further fuels the demand for online video content, as these individuals are more likely to embrace digital platforms and consume content through the internet. In conclusion, the OTT Video market in Armenia is experiencing significant growth and development, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The increasing availability of high-speed internet connections, the popularity of smartphones, and the demand for convenience and flexibility are all contributing to the rise of OTT Video platforms in Armenia. Furthermore, the presence of a vibrant local film industry and the growing disposable income in the country are also driving the demand for online video content.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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