TV & Video - Indonesia | Statista Market Forecast

In Indonesia, revenue in the TV & Video market market is projected to reach US$4.01bn in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 3.98%, resulting in a projected market volume of US$4.87bn by 2029.
The largest market withIndonesia is Traditional TV & Home Video, which is anticipated to have a market volume of US$2.69bn in 2024.
In a global context, the highest revenue will be generated the United States, amounting to US$280.30bn in 2024.
Within the TV & Video market market in Indonesia, the number of users is expected to reach 260.3m users by 2029.
User penetration in the TV & Video market market in Indonesia is projected to be at 85.5% in 2024.
The average revenue per user (ARPU) in Indonesia is projected to amount to US$16.75 in 2024.
In Indonesia, the TV and video market is increasingly dominated by streaming services, reflecting a significant shift in consumer viewing habits and content consumption.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Indonesia is experiencing significant growth and development.

Customer preferences: Indonesian consumers have shown a strong preference for watching TV and video content on multiple devices, including smartphones, tablets, and smart TVs. This preference for multi-device viewing is driven by the increasing availability of high-speed internet connections and the growing popularity of streaming platforms. Indonesian viewers also have a preference for local content, including movies and TV shows produced in the country. This demand for local content has fueled the growth of local production companies and has led to an increase in the production and distribution of Indonesian TV and video content.

Trends in the market: One of the key trends in the TV & Video market in Indonesia is the rise of streaming platforms. Streaming services such as Netflix, iFlix, and HOOQ have gained popularity among Indonesian viewers, offering a wide range of international and local content. These platforms provide on-demand access to TV shows, movies, and documentaries, allowing viewers to watch their favorite content at their convenience. The increasing availability of high-speed internet connections and the growing affordability of smartphones have contributed to the success of these streaming platforms. Another trend in the market is the growth of local production companies. Indonesian TV and film production companies have been producing a wide range of content, including drama series, reality shows, and movies. This increase in local content production has not only catered to the preferences of Indonesian viewers but has also attracted international audiences. Indonesian TV shows and movies have gained popularity in neighboring countries and have been distributed globally through streaming platforms.

Local special circumstances: Indonesia is the fourth most populous country in the world, with a large and diverse population. This diversity is reflected in the preferences of Indonesian viewers, who have different tastes and interests when it comes to TV and video content. To cater to this diverse audience, TV networks and streaming platforms in Indonesia offer a wide range of content, including dramas, comedies, reality shows, and documentaries. The availability of content in multiple genres and languages ensures that there is something for everyone in the Indonesian TV & Video market.

Underlying macroeconomic factors: The growth of the TV & Video market in Indonesia is supported by several underlying macroeconomic factors. Firstly, the increasing affordability of smartphones and the availability of high-speed internet connections have made it easier for Indonesian consumers to access TV and video content. Secondly, the rising middle class in Indonesia has led to an increase in disposable income, allowing consumers to spend more on entertainment, including TV and video subscriptions. Lastly, the government of Indonesia has been supportive of the media and entertainment industry, implementing policies to encourage local content production and attracting foreign investment in the sector. In conclusion, the TV & Video market in Indonesia is experiencing significant growth and development. Customer preferences for multi-device viewing and local content have driven the rise of streaming platforms and the growth of local production companies. The diversity of the Indonesian population and the underlying macroeconomic factors, such as the affordability of smartphones and the rising middle class, have contributed to the success of the TV & Video market in Indonesia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.