Games Live Streaming - Indonesia | Statista Market Forecast

In Indonesia, revenue in the Games Live Streaming market market is projected to reach US$139.00m in 2024.
This revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.63%, resulting in a projected market volume of US$182.90m by 2029.
By 2029, the number of users in the Games Live Streaming market market in Indonesia is expected to amount to 68.4m users.
User penetration in Indonesia will be 18.4% in 2024 and is anticipated to rise to 23.6% by 2029.
In a global context, most revenue will be generated China, amounting to US$2.58bn in 2024.
The average revenue per user (ARPU) in Indonesia's Games Live Streaming market market is projected to reach US$2.69 in 2024.
In Indonesia, the burgeoning popularity of esports among youth is significantly driving the growth of games live streaming within the media market.

Definition:

Games live streaming refers to the practice of broadcasting video gameplay and commentary in real-time to an online audience. The market for games live streaming encompasses a wide range of platforms, services, and products, including streaming platforms.

Additional Notes:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through advertising and consumer spending on subscriptions and gifts. Market numbers for Esports live streaming are also featured in the Esports market. Key players in the market are live streaming platforms, such as Twitch, Youtube Gaming or Facebook Gaming. For more information on the data displayed, use the info button right next to the boxes.

Live streaming advertising, such as ads on Twitch
Consumer spending on platforms, such as subscriptions or donations to streamers on e.g. Twitch
Sponsorships for special status of streamers, such as being a Twitch partnered streamer
Live streaming of non-related gaming content, such as In Real Life content on Twitch, e.g. cooking

Live streaming TV content, such as television streams
Any form of live streams not provided on gaming streaming platforms (Twitch, YouTube Gaming, Facebook Gaming, etc.), such as Instagram or TikTok live streams

The Games Live Streaming market in Indonesia has been experiencing significant growth in recent years. Customer preferences for interactive and immersive gaming experiences, coupled with the increasing popularity of esports, have contributed to the expansion of this market.

Customer preferences: Indonesian gamers are increasingly seeking interactive and immersive gaming experiences, which has fueled the demand for Games Live Streaming. This allows gamers to watch professional players compete in real-time, learn new strategies, and engage with their favorite streamers. The convenience of being able to access live streams from anywhere at any time has also been a key factor in the growing popularity of Games Live Streaming in Indonesia.

Trends in the market: The rise of esports has played a major role in the growth of the Games Live Streaming market in Indonesia. Esports tournaments attract millions of viewers both online and offline, creating a demand for live streaming platforms to cater to this audience. As esports continues to gain mainstream recognition and support from sponsors and advertisers, the demand for Games Live Streaming is expected to further increase. Another trend in the market is the emergence of local gaming celebrities and influencers who have amassed a large following on live streaming platforms. These influencers not only entertain their viewers with their gaming skills and commentary, but they also have the ability to influence purchasing decisions. As a result, brands have started collaborating with these influencers to promote their products and services, further driving the growth of the Games Live Streaming market in Indonesia.

Local special circumstances: Indonesia has a large and growing population of gamers, making it an attractive market for Games Live Streaming platforms. The country's young population, high internet penetration rate, and increasing disposable income have created a favorable environment for the growth of the market. Additionally, the widespread use of smartphones and affordable data plans have made it easier for gamers to access live streaming platforms on the go.

Underlying macroeconomic factors: The growth of the Games Live Streaming market in Indonesia is also influenced by underlying macroeconomic factors. The country's economy has been steadily growing, resulting in an increase in disposable income among the population. This has led to higher spending on leisure activities, including gaming and entertainment. Furthermore, the government's initiatives to improve internet infrastructure and promote digitalization have contributed to the growth of the online gaming industry, including Games Live Streaming. In conclusion, the Games Live Streaming market in Indonesia is experiencing significant growth due to customer preferences for interactive and immersive gaming experiences, the rise of esports, the emergence of local gaming influencers, and favorable macroeconomic factors. As the market continues to expand, it presents opportunities for both local and international players to capitalize on the growing demand for Games Live Streaming in Indonesia.

Data coverage:

Figures are based on company revenues, consumer spending, consumer spending on platforms, advertising spending, annual reports and funding data.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for the market. As a basis for evaluating markets, we use reports, third-party studies, research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, video gaming revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Live video content is no longer a novelty. In the entertainment industry, the popularity of live streaming as a format has been linked to the gaming world. Almost thirty percent of internet users worldwide watched live streaming content weekly in the last quarter of 2023. Breaking news and sports were the most popular categories of livestream videos among U.S. audiences as of March 2024.