Box Office - Indonesia

Indonesia

Highlights

In Indonesia, revenue in the Box Office market market is projected to reach US$337.50m in 2024.
The revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 6.85%, resulting in a projected market volume of US$470.00m by 2029.
Furthermore, the number of viewers in the Box Office market market in Indonesia is expected to amount to 69.9m users by 2029.
User penetration in Indonesia will be 20.9% in 2024 and is anticipated to increase to 24.1% by 2029.
The average revenue per viewer in this market is expected to amount to US$5.76.
In a global context, most revenue in the Box Office market market will be generated the United States, with a projected figure of US$10.14bn in 2024.
Indonesia's box office is increasingly dominated by local productions, reflecting a growing national pride and demand for culturally resonant storytelling.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Box Office market in Indonesia has been experiencing significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Indonesia have played a key role in the development of the Box Office market. Indonesians have a strong affinity for local films, with domestic productions consistently performing well at the box office. This preference for local content is driven by a desire to see stories and characters that are relatable and familiar. Additionally, Indonesians also enjoy watching international films, particularly Hollywood blockbusters, which offer a different cinematic experience. Several trends in the market have contributed to the growth of the Box Office industry in Indonesia. One notable trend is the increasing popularity of digital platforms for movie distribution. Streaming services and online ticketing platforms have made it easier for Indonesians to access and watch movies, leading to a wider audience reach and increased ticket sales. Furthermore, the rise of social media has also played a role in promoting movies and generating buzz, leading to higher box office revenues. Local special circumstances have also impacted the Box Office market in Indonesia. The country has a large and growing population, with a significant portion of the population being young and tech-savvy. This demographic profile has created a strong consumer base for the Box Office industry, as young people are more likely to watch movies and engage with digital platforms. Additionally, Indonesia has a vibrant film industry that is supported by government initiatives and incentives, further contributing to the growth of the market. Underlying macroeconomic factors have also played a role in the development of the Box Office market in Indonesia. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. As a result, Indonesians have more money to spend on entertainment, including going to the movies. Furthermore, the growth of the middle class has also contributed to the expansion of the Box Office market, as this segment of the population has more discretionary income to spend on leisure activities. In conclusion, the Box Office market in Indonesia has been growing due to a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The preference for local films, the rise of digital platforms, the young and tech-savvy population, government support for the film industry, and economic growth have all contributed to the development of the market. As these factors continue to drive the growth of the Box Office industry, it is expected that the market will continue to expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.