Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Ghana has been experiencing significant growth in recent years. Customer preferences have shifted towards digital platforms and online streaming services, leading to an increase in demand for smart TVs and internet-enabled devices. Additionally, local special circumstances such as the availability of affordable internet packages and the popularity of local content have contributed to the development of the market. Customer preferences in Ghana have been shifting towards digital platforms and online streaming services. This can be attributed to several factors, including the increasing availability of high-speed internet and the convenience of accessing content anytime, anywhere. As a result, there has been a growing demand for smart TVs and internet-enabled devices that allow consumers to stream their favorite shows and movies directly from online platforms. This trend is expected to continue as more Ghanaians embrace the digital age and seek out new ways to consume entertainment content. Another factor driving the growth of the TV & Video market in Ghana is the popularity of local content. Ghanaian movies and TV shows have gained international recognition in recent years, attracting a large audience both domestically and abroad. This has led to an increase in production and distribution of local content, creating more opportunities for local actors, directors, and producers. As a result, there is a growing demand for TVs and video platforms that provide access to local content, further fueling the growth of the market. Local special circumstances in Ghana have also contributed to the development of the TV & Video market. One such circumstance is the availability of affordable internet packages. Internet service providers in Ghana have been offering competitive pricing for data packages, making it more accessible for consumers to stream content online. This has encouraged more Ghanaians to invest in internet-enabled devices and subscribe to online streaming services, boosting the demand for TVs and video platforms. Additionally, the Ghanaian government has been supportive of the local film industry, providing incentives and infrastructure to promote its growth. This has resulted in the establishment of film studios and production companies, attracting both local and international investments. The government has also implemented policies to protect and promote local content, ensuring that Ghanaian films and TV shows receive adequate exposure and support. Underlying macroeconomic factors, such as the steady economic growth and increasing disposable income in Ghana, have also contributed to the development of the TV & Video market. As the economy continues to expand, more Ghanaians have the means to invest in entertainment and leisure activities, including purchasing TVs and subscribing to video streaming services. This has created a favorable market environment for companies operating in the TV & Video industry, driving growth and innovation. In conclusion, the TV & Video market in Ghana is experiencing significant growth due to customer preferences shifting towards digital platforms and online streaming services. The popularity of local content, the availability of affordable internet packages, and the supportive government policies have also contributed to the development of the market. With the underlying macroeconomic factors supporting consumer spending, the TV & Video market in Ghana is expected to continue its growth trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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