Market Insights Advertising & Media Media Cinema

Cinema Concessions - Ghana

Ghana

Revenue in the Cinema Concessions market is projected to reach US$3.33m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.94%, resulting in a projected market volume of US$3.49m by 2029.
In the Cinema Concessions market, the number of viewers is expected to amount to 1.0m users by 2029.
User penetration will be 2.4% in 2024 and is expected to hit 2.5% by 2029.
The average revenue per viewer is expected to amount to US$4.08.
In global comparison, most revenue will be generated in the United States (US$9,884.00m in 2024).

Key regions: Germany, Europe, United States, China, United Kingdom

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Analyst Opinion

The Cinema Concessions market in Ghana is experiencing significant growth and development. Customer preferences are shifting towards more diverse and high-quality food and beverage options, leading to increased demand for concessions at movie theaters. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the growth of the market.

Customer preferences: Customers in Ghana are increasingly seeking a more immersive and enjoyable cinema experience. They are no longer satisfied with traditional concessions such as popcorn and soda. Instead, they are looking for a wider variety of food and beverage options, including gourmet snacks, specialty drinks, and healthier alternatives. This shift in preferences is driven by a desire for more choice and a desire for a higher quality experience.

Trends in the market: One of the key trends in the Cinema Concessions market in Ghana is the introduction of gourmet and specialty food options. Movie theaters are partnering with local restaurants and food vendors to offer a wider range of high-quality food options. This trend is driven by the desire to provide customers with a more upscale and unique cinema experience. Additionally, there is a growing trend of offering healthier food options, such as fresh fruit and vegetable snacks, to cater to the increasing demand for healthier alternatives.

Local special circumstances: Ghana has a vibrant and diverse culinary scene, with a wide range of local and international cuisines. This provides an opportunity for movie theaters to collaborate with local restaurants and food vendors to offer unique and authentic food options. Additionally, Ghanaian consumers have a strong preference for fresh and locally sourced ingredients, which can be leveraged by movie theaters to provide high-quality concessions.

Underlying macroeconomic factors: Ghana's economy has been growing steadily in recent years, leading to an increase in disposable income and consumer spending. This has resulted in a higher demand for entertainment and leisure activities, including movie-going. As a result, movie theaters are investing in improving the overall cinema experience, including concessions, to attract and retain customers. Additionally, the government has been implementing policies to promote the development of the entertainment industry, which has further contributed to the growth of the Cinema Concessions market in Ghana. In conclusion, the Cinema Concessions market in Ghana is experiencing growth and development due to changing customer preferences, the introduction of gourmet and specialty food options, local special circumstances such as the vibrant culinary scene, and underlying macroeconomic factors such as the growing economy and government support. This presents opportunities for movie theaters to enhance the cinema experience and cater to the evolving needs and preferences of Ghanaian consumers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.