TV & Video - El Salvador | Statista Market Forecast

In El Salvador, revenue in the TV & Video market market is projected to reach US$240.50m in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 3.75%, leading to a projected market volume of US$289.00m by 2029.
The largest market within this market is Traditional TV & Home Video, which is anticipated to have a market volume of US$175.80m in 2024.
In a global context, the majority of revenue will be generated the United States, amounting to US$280.30bn in 2024.
The number of users in the TV & Video market market in El Salvador is expected to reach 5.7m users by 2029.
User penetration in the TV & Video market market in El Salvador is expected to be at 80.1% in 2024.
Additionally, the average revenue per user (ARPU) is projected to be US$46.92 in 2024.
In El Salvador, the rapid adoption of streaming services is reshaping the TV & Video landscape, reflecting a shift in consumer viewing habits.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in El Salvador has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: El Salvadorian consumers have shown a strong preference for TV and video content, with a particular interest in local and regional programming. This is reflected in the popularity of local TV channels and the demand for content that is relevant to the local culture and language. Additionally, there is a growing interest in streaming services and on-demand video platforms, as consumers seek more flexibility in their viewing habits.

Trends in the market: One of the key trends in the TV & Video market in El Salvador is the shift towards digital platforms. With the increasing availability of high-speed internet and the proliferation of smartphones and other connected devices, consumers are increasingly turning to digital channels for their entertainment needs. This has led to the rise of streaming services and on-demand video platforms, which offer a wide range of content and a more personalized viewing experience. Another trend in the market is the growth of advertising-supported video on demand (AVOD) platforms. These platforms offer free access to a wide range of content, supported by advertisements. This model has gained popularity among consumers who are looking for cost-effective ways to access their favorite TV shows and movies.

Local special circumstances: El Salvador has a relatively small population compared to other countries in the region, which presents both opportunities and challenges for the TV & Video market. On one hand, the smaller market size allows for more targeted content and advertising, catering to the specific needs and preferences of the local audience. On the other hand, it can be challenging for content providers to achieve economies of scale and generate sufficient revenue from a smaller customer base.

Underlying macroeconomic factors: The development of the TV & Video market in El Salvador is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has contributed to the growth of the TV & Video market, as consumers have more money to spend on entertainment. Additionally, the government has implemented policies to promote the development of the digital economy, which has created a favorable environment for the growth of the TV & Video market. In conclusion, the TV & Video market in El Salvador is experiencing growth due to changing customer preferences, including a preference for local and regional content, as well as the increasing popularity of digital platforms. The market is also influenced by local special circumstances, such as the smaller population size, and underlying macroeconomic factors, including steady economic growth and government policies.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.