TV & Video - Bulgaria | Statista Market Forecast

In Bulgaria, revenue in the TV & Video market market is projected to reach US$326.90m in 2024.
Revenue in this sector is expected to show an annual growth rate (CAGR 2024-2029) of 1.25%, resulting in a projected market volume of US$347.90m by 2029.
The largest market within this market in Bulgaria is Traditional TV & Home Video, which is anticipated to have a market volume of US$260.80m in 2024.
In a global context, the most revenue will be generated the United States, with figures reaching US$280.30bn in 2024.
Within the TV & Video market market in Bulgaria, the number of users is expected to amount to 6.7m users by 2029.
User penetration in this market is projected to be at 102.7% in 2024.
Additionally, the average revenue per user (ARPU) in Bulgaria is projected to amount to US$48.11 in 2024.
In Bulgaria, the TV & Video market is increasingly embracing streaming services, reflecting a significant shift in consumer viewing preferences and content accessibility.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

Bulgaria, a country located in Southeast Europe, is experiencing significant growth in its TV & Video market. Customer preferences are shifting towards on-demand streaming services, and this trend is being driven by several factors. The local special circumstances in Bulgaria, such as the increasing availability of high-speed internet and the rising popularity of local content, are contributing to the development of the market. Additionally, underlying macroeconomic factors, including the country's improving economy and increasing disposable income, are fueling the growth of the TV & Video market. Customer preferences in Bulgaria are moving towards on-demand streaming services. This shift can be attributed to the convenience and flexibility that these services offer. Consumers can now watch their favorite TV shows and movies whenever and wherever they want, without being tied to a specific broadcast schedule. The availability of a wide range of content, including both local and international productions, is also attracting viewers to these platforms. Furthermore, the affordability of streaming services compared to traditional cable or satellite TV packages is appealing to cost-conscious consumers. One of the key trends in the Bulgarian TV & Video market is the increasing demand for local content. Bulgarian viewers are showing a growing interest in locally produced TV shows and movies. This trend can be attributed to the rise of local production companies and the government's support for the development of the local film industry. As a result, there has been a surge in the production of high-quality Bulgarian content, which is resonating with domestic audiences. Streaming platforms are capitalizing on this trend by offering a wide selection of local content, further driving the popularity of on-demand services. Local special circumstances in Bulgaria are also contributing to the development of the TV & Video market. The increasing availability of high-speed internet is enabling more consumers to access streaming services. This is particularly significant in rural areas, where traditional cable or satellite TV may be less accessible. Additionally, the growing popularity of smart TVs and streaming devices is making it easier for viewers to access online content on their televisions. These factors are creating a favorable environment for the growth of the TV & Video market in Bulgaria. Underlying macroeconomic factors are also playing a role in the development of the TV & Video market in Bulgaria. The country's improving economy and increasing disposable income are enabling more consumers to afford streaming services. As the standard of living continues to rise, consumers are allocating a larger portion of their budget towards entertainment, including TV and video content. This, coupled with the affordability and convenience of streaming services, is driving the growth of the market. In conclusion, the TV & Video market in Bulgaria is experiencing significant growth due to shifting customer preferences towards on-demand streaming services. The increasing availability of high-speed internet, the rising popularity of local content, and the improving economy are all contributing to the development of the market. As these trends continue, the TV & Video market in Bulgaria is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.