In-game Advertising - Bulgaria

Bulgaria

Highlights

In Bulgaria, revenue in the In-game Advertising market market is projected to reach US$12.29m in 2024.
This revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.62%, resulting in a projected market volume of US$16.16m by 2029.
The average revenue per user (ARPU) in Bulgaria is expected to amount to US$8.31.
In global comparison, most revenue will be generated China, which is projected to reach US$46.61bn in 2024.
In Bulgaria, the in-game advertising market is rapidly evolving as local developers increasingly integrate immersive ad experiences to enhance user engagement and monetize gaming platforms.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-game Advertising market in Bulgaria has been experiencing significant growth in recent years.

Customer preferences: With the increasing popularity of video games among the Bulgarian population, more and more advertisers are recognizing the potential of in-game advertising to reach their target audience. The younger demographic, in particular, is highly engaged with video games and spends a significant amount of time playing them. This presents a valuable opportunity for advertisers to connect with this audience through in-game advertising.

Trends in the market: One of the key trends in the Bulgarian In-game Advertising market is the integration of native advertising within games. Native ads seamlessly blend into the gaming environment, providing a non-disruptive experience for players. This approach allows advertisers to effectively engage with gamers without interrupting their gameplay. Additionally, the rise of mobile gaming has opened up new opportunities for in-game advertising, as more people are playing games on their smartphones and tablets.

Local special circumstances: Bulgaria has a thriving gaming industry, with a number of successful game development studios based in the country. This local expertise in game development has contributed to the growth of the in-game advertising market. Game developers in Bulgaria are increasingly incorporating in-game advertising into their titles as a way to monetize their games and generate additional revenue. This has further fueled the growth of the market and created a symbiotic relationship between game developers and advertisers.

Underlying macroeconomic factors: The growing In-game Advertising market in Bulgaria can also be attributed to the overall economic growth and increasing disposable income of the population. As the economy continues to expand, more people have the means to purchase gaming consoles, PCs, and mobile devices, driving the demand for video games. This increased adoption of gaming platforms provides a larger audience for in-game advertising. In conclusion, the In-game Advertising market in Bulgaria is experiencing significant growth due to the increasing popularity of video games, the integration of native advertising within games, the presence of a thriving gaming industry, and the overall economic growth in the country. Advertisers are recognizing the value of in-game advertising in reaching their target audience and are leveraging this medium to effectively engage with gamers. As the gaming industry continues to evolve and expand, the In-game Advertising market in Bulgaria is expected to grow further in the coming years.

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.