Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Bulgaria has been experiencing significant growth in recent years, driven by changing customer preferences and the adoption of new technologies. Customer preferences in the Traditional TV & Home Video market in Bulgaria have shifted towards on-demand and streaming services, as consumers seek more flexibility and convenience in their entertainment options.
This trend is in line with global market trends, as consumers worldwide are increasingly opting for digital content over traditional broadcast television. In addition to the rise of on-demand and streaming services, there has also been an increase in the popularity of smart TVs and connected devices in Bulgaria. These devices allow consumers to access a wide range of online content directly on their televisions, further contributing to the decline of traditional TV viewing.
Another factor driving the growth of the Traditional TV & Home Video market in Bulgaria is the increasing availability of high-speed internet connections. As internet infrastructure improves and becomes more accessible, more consumers are able to stream video content online, leading to a decline in traditional TV viewership. Local special circumstances in Bulgaria, such as the high penetration of mobile devices and the growing popularity of social media platforms, have also contributed to the growth of the Traditional TV & Home Video market.
Consumers in Bulgaria are increasingly using their mobile devices to access video content on the go, further reducing their reliance on traditional TV. Underlying macroeconomic factors, such as the growing disposable income and changing lifestyles of consumers in Bulgaria, have also played a role in the development of the Traditional TV & Home Video market. As consumers have more disposable income, they are willing to invest in new technologies and entertainment options.
Additionally, as lifestyles become more fast-paced, consumers are seeking entertainment options that can be accessed anytime, anywhere, further driving the demand for on-demand and streaming services. In conclusion, the Traditional TV & Home Video market in Bulgaria is experiencing significant growth due to changing customer preferences, the adoption of new technologies, local special circumstances, and underlying macroeconomic factors. As consumers in Bulgaria continue to embrace digital content and seek more flexibility and convenience in their entertainment options, the market for traditional TV and home video is expected to continue evolving and expanding.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
