Traditional TV & Home Video - Bulgaria

In Bulgaria, revenue in the Traditional TV & Home Video market market is projected to reach US$260.80m in 2024.
Revenue in this market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of -0.23%, leading to a projected market volume of US$257.80m by 2029.
The average revenue per user (ARPU) in Bulgaria is anticipated to amount to US$43.84.
In a global context, the majority of revenue will be generated the United States, which is expected to reach US$146.60bn in 2024.
The number of TV viewers in Bulgaria is projected to amount to 5.7m users by 2029.
User penetration in the Traditional TV & Home Video market market in Bulgaria is expected to be at 89.9% in 2024.
Furthermore, the average revenue per TV user (ARPU) within this market in Bulgaria is projected to amount to US$43.84 in 2024.
In Bulgaria, the Traditional TV & Home Video market is experiencing a gradual decline as digital streaming services increasingly dominate consumer preferences and viewing habits.

Definition:

The Traditional TV and Home Video market involves the distribution and consumption of audiovisual content through conventional broadcast television channels and physical media formats like DVDs and Blu-ray discs. It encompasses the production, broadcasting, and viewing of television programs, movies, and other video content within households. Additionally, the market includes advertising placements within television programming and the collection of public TV Licence fees to support public service broadcasting networks, contributing to the diverse landscape of content delivery and revenue generation within the industry.

Structure:

The traditional TV and home video market comprises several key components, including pay TV services, physical home video sales, traditional TV advertising, and public TV Licence fees. Pay TV services involve subscription-based access to premium television channels and content, often delivered through cable, satellite, or internet-based platforms. Physical home video sales encompass the distribution of movies and TV shows on DVDs, Blu-ray discs, and other physical media formats for consumer purchase or rental. Traditional TV advertising involves the placement of commercials within broadcast television programs, generating revenue for broadcasters and advertisers alike. Public TV Licence fees refer to the mandatory charges imposed on households to fund public service broadcasting networks and channels. Together, these elements form the backbone of the traditional TV and home video market, catering to diverse viewer preferences and consumption habits.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as NBCUniversal, CBS Corporation, and The Walt Disney Company.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Physical home video such as DVD & Blu-ray sales
Traditional TV advertising such as commercial breaks
Public TV license fees such as BBC License in the UK and the Rundfunkbeitrag in Germany

OTT (Over-the-top content) services such as Netflix, Hulu, iTunes, and Pluto.tv
Public license fees collected in the form of a tax such as income tax in the Nordic countries
DVD & Blu-ray rental

The Traditional TV & Home Video market in Bulgaria has been experiencing significant growth in recent years, driven by changing customer preferences and the adoption of new technologies. Customer preferences in the Traditional TV & Home Video market in Bulgaria have shifted towards on-demand and streaming services, as consumers seek more flexibility and convenience in their entertainment options. This trend is in line with global market trends, as consumers worldwide are increasingly opting for digital content over traditional broadcast television. In addition to the rise of on-demand and streaming services, there has also been an increase in the popularity of smart TVs and connected devices in Bulgaria. These devices allow consumers to access a wide range of online content directly on their televisions, further contributing to the decline of traditional TV viewing. Another factor driving the growth of the Traditional TV & Home Video market in Bulgaria is the increasing availability of high-speed internet connections. As internet infrastructure improves and becomes more accessible, more consumers are able to stream video content online, leading to a decline in traditional TV viewership. Local special circumstances in Bulgaria, such as the high penetration of mobile devices and the growing popularity of social media platforms, have also contributed to the growth of the Traditional TV & Home Video market. Consumers in Bulgaria are increasingly using their mobile devices to access video content on the go, further reducing their reliance on traditional TV. Underlying macroeconomic factors, such as the growing disposable income and changing lifestyles of consumers in Bulgaria, have also played a role in the development of the Traditional TV & Home Video market. As consumers have more disposable income, they are willing to invest in new technologies and entertainment options. Additionally, as lifestyles become more fast-paced, consumers are seeking entertainment options that can be accessed anytime, anywhere, further driving the demand for on-demand and streaming services. In conclusion, the Traditional TV & Home Video market in Bulgaria is experiencing significant growth due to changing customer preferences, the adoption of new technologies, local special circumstances, and underlying macroeconomic factors. As consumers in Bulgaria continue to embrace digital content and seek more flexibility and convenience in their entertainment options, the market for traditional TV and home video is expected to continue evolving and expanding.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.