Music Streaming - Asia

Asia

Highlights

In Asia, revenue in the Music Streaming market market is projected to reach US$8.11bn in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 6.11%, resulting in a projected market volume of US$10.91bn by 2029.
In a global context, the highest revenue will be generated the United States, which is anticipated to reach US$13.19bn in 2024.
In Asia's Music Streaming market market, the number of users is expected to amount to 643.2m users by 2029.
User penetration in Asia will be 11.8% in 2024 and is anticipated to increase to 13.8% by 2029.
In Asia, particularly in India, the music streaming market is witnessing a surge in demand for regional content, reflecting diverse cultural preferences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Music Streaming market in Asia has experienced significant growth in recent years, driven by changing customer preferences and the increasing availability of high-speed internet access.

Customer preferences: One of the main factors driving the growth of the Music Streaming market in Asia is the increasing demand for convenience and flexibility in accessing music. Customers are increasingly opting for streaming services over traditional methods of music consumption, such as purchasing physical CDs or downloading music files. Streaming services offer a vast library of music that can be accessed anytime and anywhere, making it more convenient for customers to discover and listen to their favorite songs. Another factor influencing customer preferences in Asia is the rise of mobile devices. With the increasing penetration of smartphones and tablets in the region, more and more customers are using these devices to stream music on the go. Mobile apps provided by streaming services have made it easier for customers to access their favorite music on their mobile devices, further driving the adoption of music streaming in Asia.

Trends in the market: One of the key trends in the Music Streaming market in Asia is the emergence of local and regional streaming platforms. While global streaming giants like Spotify and Apple Music have a presence in the region, local players have gained significant traction by offering content that is tailored to the preferences of Asian customers. These platforms often feature a wide range of local music, including popular genres such as K-pop, J-pop, and Bollywood music, which has helped them attract a large user base. Another trend in the market is the increasing adoption of subscription-based models. Many streaming services in Asia offer both free and premium subscription options, with premium subscriptions providing additional features such as ad-free listening and offline music playback. As customers become more willing to pay for premium services, subscription-based models have become a key revenue driver for streaming platforms in Asia.

Local special circumstances: Asia is a diverse region with different languages, cultures, and music preferences. This diversity presents both opportunities and challenges for streaming platforms. In order to cater to the diverse tastes of customers in Asia, streaming services need to offer a wide range of music content, including local and regional music. This requires partnerships with local music labels and artists, as well as the development of algorithms that can accurately recommend music based on individual preferences. In addition, piracy has been a longstanding issue in the Asian music industry. Streaming services have played a crucial role in combating piracy by offering a legal and convenient alternative for customers to access music. By providing affordable and easily accessible music streaming options, these platforms have been successful in converting many customers from piracy to legal streaming.

Underlying macroeconomic factors: The growth of the Music Streaming market in Asia is also influenced by underlying macroeconomic factors. The increasing disposable income and growing middle class in many Asian countries have led to a higher spending capacity on entertainment, including music streaming services. Additionally, the improving internet infrastructure and the availability of affordable smartphones have made it easier for customers to access music streaming services. Furthermore, the COVID-19 pandemic has accelerated the adoption of music streaming in Asia. With people spending more time at home, there has been a surge in demand for online entertainment, including music streaming. This trend is likely to continue even after the pandemic, as customers have become accustomed to the convenience and flexibility offered by streaming services. In conclusion, the Music Streaming market in Asia is experiencing significant growth due to changing customer preferences, the rise of mobile devices, and the availability of local and regional streaming platforms. The increasing adoption of subscription-based models and the efforts to combat piracy have also contributed to the growth of the market. The underlying macroeconomic factors, such as the increasing disposable income and improving internet infrastructure, are further driving the growth of the Music Streaming market in Asia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Digital Music market. Digital music is defined as audio content distributed to the end-user over the internet. This includes paid digital downloads of professionally produced single tracks or albums/compilations as well as subscription-based on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.