Digital Music - Asia

Asia

Highlights

In Asia, revenue in the Digital Music market market is projected to reach US$10.70bn in 2024.
Revenue in this region is expected to show an annual growth rate (CAGR 2024-2029) of 5.33%, resulting in a projected market volume of US$13.87bn by 2029.
The largest market within this market in Asia is Music Streaming, which is anticipated to have a market volume of US$8.11bn in 2024.
In a global context, the majority of revenue will be generated the United States, with an expected revenue of US$19.08bn in 2024.
Within the Digital Music market market in Asia, the number of users is expected to amount to 1.3bn users by 2029.
User penetration in Asia will be 25.7% in 2024 and is expected to increase to 28.1% by 2029.
As South Korea's digital music market continues to thrive, K-pop's global influence is reshaping consumer preferences and driving innovative streaming platforms.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Music market in Asia has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Digital Music market in Asia have shifted towards streaming services, with a growing number of consumers opting for subscription-based platforms over traditional methods of purchasing music. This can be attributed to the convenience and accessibility offered by streaming services, allowing users to access a vast library of music from any device with an internet connection. Additionally, the rise of smartphones and affordable data plans has further fueled the demand for streaming services, as users can easily stream music on the go. Trends in the market indicate a strong emphasis on localized content and regional artists. Streaming platforms in Asia have recognized the importance of catering to local tastes and preferences, and have invested in acquiring rights to local music catalogs. This has not only attracted a larger user base, but also fostered the growth of local music industries. Moreover, the rise of social media and online platforms has provided a platform for emerging artists to gain exposure and reach a wider audience, further contributing to the development of the Digital Music market in Asia. Local special circumstances have also played a role in shaping the Digital Music market in Asia. For instance, in countries like China, where piracy was prevalent in the past, the availability of legal streaming services has significantly reduced piracy rates. This has not only benefited the music industry by generating revenue, but has also provided consumers with a legitimate and affordable means of accessing music. Furthermore, the diverse cultural landscape of Asia has led to the emergence of unique music genres and styles, which have gained popularity both locally and internationally. This has created opportunities for artists and music platforms to cater to niche markets and expand their reach. Underlying macroeconomic factors have also contributed to the growth of the Digital Music market in Asia. The region has witnessed a rapid increase in internet penetration and smartphone adoption, providing a larger potential customer base for digital music services. Additionally, rising disposable incomes and a growing middle class have led to increased spending on entertainment and leisure activities, including music consumption. These factors, combined with the technological advancements and infrastructure development in the region, have created a favorable environment for the Digital Music market to thrive. In conclusion, the Digital Music market in Asia has experienced significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards streaming services, emphasis on localized content, reduction in piracy rates, and favorable macroeconomic conditions have all contributed to the development of the market. As the region continues to evolve, it is expected that the Digital Music market in Asia will continue to expand and innovate, offering new opportunities for artists, platforms, and consumers alike.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.