Mobile Games - El Salvador

El Salvador

Highlights

In El Salvador, revenue in the Mobile Games market market is projected to reach US$27.56m in 2024.
Revenue in this market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 8.81%, leading to a projected market volume of US$42.05m by 2029.
Additionally, the number of users in El Salvador's Mobile Games market market is anticipated to amount to 1.3m users by 2029.
User penetration in this market will be 15.0% in 2024 and is expected to increase to 19.2% by 2029.
In a global context, it is noteworthy that the majority of revenue will be generated United States, with a figure of US$34.30bn in 2024.
Furthermore, the average revenue per user (ARPU) in the Mobile Games market market in El Salvador is projected to reach US$28.76 in 2024.
El Salvador's burgeoning mobile gaming sector is increasingly attracting local developers, reflecting a growing interest in digital entertainment among its youth population.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Mobile Games market in El Salvador is experiencing significant growth and development.

Customer preferences: In El Salvador, customers have shown a strong preference for mobile games, with a growing number of people engaging in gaming activities on their smartphones and tablets. This can be attributed to the increasing accessibility and affordability of mobile devices, as well as the availability of a wide range of games in different genres. Customers in El Salvador are particularly drawn to mobile games that offer immersive gameplay experiences, high-quality graphics, and social interaction features.

Trends in the market: One of the key trends in the mobile games market in El Salvador is the rise of multiplayer and social gaming. Players are increasingly seeking games that allow them to connect and compete with friends and other players in real-time. This trend is driven by the growing popularity of social media platforms and the desire for social interaction and engagement within the gaming community. Additionally, there is a growing demand for mobile games that offer augmented reality (AR) and virtual reality (VR) experiences, providing users with a more immersive and interactive gaming experience. Another trend in the market is the increasing popularity of in-app purchases and microtransactions. Players are willing to spend money on virtual items, upgrades, and additional content within the games they play. This trend is driven by the desire for customization and personalization, as well as the competitive nature of mobile gaming. Developers are capitalizing on this trend by offering a range of in-app purchase options and incentives to encourage players to spend more within the game.

Local special circumstances: One of the unique aspects of the mobile games market in El Salvador is the high smartphone penetration rate. The majority of the population owns a smartphone, which provides a convenient platform for gaming. Additionally, the relatively young demographic in El Salvador contributes to the popularity of mobile games, as younger generations are more likely to engage in gaming activities.

Underlying macroeconomic factors: The growth of the mobile games market in El Salvador can be attributed to several macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income. This has allowed more people to afford smartphones and mobile data plans, enabling them to access and play mobile games. Additionally, the government has made efforts to improve internet infrastructure and expand access to high-speed internet, further facilitating the growth of the mobile games market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.