Mobile Games - Bulgaria

Bulgaria

Highlights

In Bulgaria, revenue in the Mobile Games market market is projected to reach US$16.92m in 2024.
Revenue in this sector is expected to show an annual growth rate (CAGR 2024-2029) of 4.59%, resulting in a projected market volume of US$21.18m by 2029.
In the Mobile Games market market in Bulgaria, the number of users is expected to amount to 1.4m users by 2029.
User penetration in Bulgaria will be 18.0% in 2024 and is expected to hit 22.1% by 2029.
In global comparison, most revenue will be generated United States, where revenue is anticipated to reach US$34.30bn in 2024.
The average revenue per user (ARPU) in the Mobile Games market market in Bulgaria is projected to amount to US$14.22 in 2024.
In Bulgaria, the mobile games market is experiencing a surge in popularity as local developers increasingly innovate to cater to a growing, tech-savvy audience.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Mobile Games market in Bulgaria has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Bulgarian consumers have shown a growing interest in mobile games, with a particular focus on casual and puzzle games. These types of games are popular due to their accessibility and ease of play, making them appealing to a wide range of users. Additionally, the increasing availability of smartphones and affordable data plans has made it easier for consumers to access and download mobile games.

Trends in the market: One of the key trends in the Bulgarian mobile games market is the rise of in-app purchases. Developers are increasingly monetizing their games through the sale of virtual goods and additional content, such as power-ups or character upgrades. This trend is driven by the desire to generate ongoing revenue from users, as well as the growing acceptance of microtransactions among players. Another trend in the market is the emergence of multiplayer and social gaming experiences. Bulgarian consumers are increasingly looking for games that allow them to connect and compete with friends and other players. This trend is fueled by the widespread use of social media platforms and the desire for social interaction in gaming experiences.

Local special circumstances: Bulgaria's relatively low cost of living and high smartphone penetration rate have contributed to the growth of the mobile games market. With lower average incomes compared to other European countries, Bulgarian consumers are more likely to turn to mobile games as a form of affordable entertainment. Additionally, the high smartphone penetration rate ensures that a large portion of the population has access to mobile games.

Underlying macroeconomic factors: The Bulgarian economy has been steadily growing in recent years, which has contributed to increased consumer spending power. As disposable incomes rise, consumers have more money to spend on entertainment, including mobile games. Additionally, the government has implemented policies to support the development of the technology sector, which has created a favorable environment for mobile game developers. In conclusion, the Mobile Games market in Bulgaria has experienced significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The popularity of casual and puzzle games, the rise of in-app purchases, and the demand for multiplayer and social gaming experiences have all contributed to the market's development. Additionally, Bulgaria's low cost of living, high smartphone penetration rate, and favorable economic conditions have created a fertile ground for the growth of the mobile games market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.