Games Live Streaming - Serbia | Statista Market Forecast

In Serbia, revenue in the Games Live Streaming market market is projected to reach US$9.67m in 2024.
Revenue in this market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 6.70%, leading to a projected market volume of US$13.38m by 2029.
By 2029, the number of users in Serbia's Games Live Streaming market market is anticipated to amount to 666.8k users.
User penetration in Serbia will be 6.8% in 2024 and is expected to increase to 9.7% by 2029.
In a global context, the majority of revenue will be generated China, with a figure of US$2.58bn in 2024.
The average revenue per user (ARPU) in Serbia's Games Live Streaming market market is projected to reach US$19.93 in 2024.
In Serbia, the Games Live Streaming market is experiencing a surge in popularity, driven by increasing internet accessibility and the rise of esports culture.

Definition:

Games live streaming refers to the practice of broadcasting video gameplay and commentary in real-time to an online audience. The market for games live streaming encompasses a wide range of platforms, services, and products, including streaming platforms.

Additional Notes:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through advertising and consumer spending on subscriptions and gifts. Market numbers for Esports live streaming are also featured in the Esports market. Key players in the market are live streaming platforms, such as Twitch, Youtube Gaming or Facebook Gaming. For more information on the data displayed, use the info button right next to the boxes.

Live streaming advertising, such as ads on Twitch
Consumer spending on platforms, such as subscriptions or donations to streamers on e.g. Twitch
Sponsorships for special status of streamers, such as being a Twitch partnered streamer
Live streaming of non-related gaming content, such as In Real Life content on Twitch, e.g. cooking

Live streaming TV content, such as television streams
Any form of live streams not provided on gaming streaming platforms (Twitch, YouTube Gaming, Facebook Gaming, etc.), such as Instagram or TikTok live streams

The Games Live Streaming market in Serbia has been experiencing significant growth in recent years.

Customer preferences: Serbian consumers have shown a strong interest in gaming and live streaming, which has contributed to the growth of the Games Live Streaming market. The younger generation, in particular, has embraced this form of entertainment, as it allows them to watch their favorite gamers in real time and interact with them through chat features. Additionally, the convenience of being able to access live streams from anywhere with an internet connection has made it a popular choice among gamers in Serbia.

Trends in the market: One of the key trends in the Games Live Streaming market in Serbia is the rise of local content creators. Serbian gamers have started to gain popularity on platforms such as Twitch and YouTube, attracting a dedicated fan base both within the country and internationally. This has led to an increase in the number of Serbian gamers who are streaming their gameplay live, further fueling the growth of the market. Another trend in the market is the growing popularity of esports in Serbia. Esports tournaments and events are being organized regularly, attracting a large number of viewers both online and offline. This has created a demand for live streaming services to broadcast these events to a wider audience, contributing to the growth of the Games Live Streaming market.

Local special circumstances: One of the factors contributing to the growth of the Games Live Streaming market in Serbia is the relatively high internet penetration rate in the country. With a large portion of the population having access to high-speed internet, it has become easier for Serbian gamers to stream their gameplay and for viewers to watch live streams without interruption. Additionally, the availability of affordable gaming equipment and consoles has made gaming more accessible to a wider audience in Serbia. This has increased the potential market for Games Live Streaming services, as more people are engaging in gaming and seeking out live streams to watch their favorite games and gamers.

Underlying macroeconomic factors: The growth of the Games Live Streaming market in Serbia can also be attributed to the overall economic development of the country. As the economy continues to grow and disposable incomes increase, more people are able to afford the necessary equipment and internet connection to engage in gaming and live streaming. This has created a larger customer base for Games Live Streaming services, driving the growth of the market. Furthermore, the increasing popularity of gaming and live streaming globally has also had an impact on the Serbian market. As the industry continues to grow worldwide, Serbian consumers are exposed to international trends and content, which in turn fuels their interest in gaming and live streaming. In conclusion, the Games Live Streaming market in Serbia is experiencing significant growth due to customer preferences for gaming and live streaming, the rise of local content creators, the growing popularity of esports, high internet penetration, the availability of affordable gaming equipment, and the overall economic development of the country. These factors, combined with the global trends in gaming and live streaming, have contributed to the expansion of the market in Serbia.

Data coverage:

Figures are based on company revenues, consumer spending, consumer spending on platforms, advertising spending, annual reports and funding data.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for the market. As a basis for evaluating markets, we use reports, third-party studies, research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, video gaming revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Live video content is no longer a novelty. In the entertainment industry, the popularity of live streaming as a format has been linked to the gaming world. Almost thirty percent of internet users worldwide watched live streaming content weekly in the last quarter of 2023. Breaking news and sports were the most popular categories of livestream videos among U.S. audiences as of March 2024.