Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Serbia is experiencing significant growth and development, driven by changing customer preferences and local special circumstances.
Customer preferences: Serbian consumers are increasingly demanding more diverse and high-quality content, leading to a surge in the popularity of streaming services and online video platforms. This shift in customer preferences is driven by several factors, including the convenience of on-demand viewing, the availability of a wide range of content, and the ability to access content on multiple devices. Additionally, there is a growing preference for local content, as Serbian viewers seek to connect with their own culture and language.
Trends in the market: One of the key trends in the TV & Video market in Serbia is the rise of Over-The-Top (OTT) platforms. These platforms offer a wide range of content, including movies, TV shows, and live sports, which can be accessed anytime, anywhere. This trend is fueled by the increasing penetration of smartphones and high-speed internet connectivity in the country. As a result, traditional TV broadcasters are facing tough competition from these OTT platforms, which offer more flexibility and personalized viewing experiences. Another trend in the market is the growing popularity of smart TVs. These televisions are equipped with internet connectivity and built-in streaming apps, allowing users to access online content directly on their TV screens. This trend is driven by the increasing affordability of smart TVs and the convenience they offer in accessing streaming services. As a result, more Serbian households are upgrading their traditional TVs to smart TVs, leading to a decline in the demand for traditional cable and satellite TV services.
Local special circumstances: The TV & Video market in Serbia is also influenced by local special circumstances. One such circumstance is the strong presence of local TV broadcasters and production companies. Serbian viewers have a strong attachment to local content, including TV shows, movies, and documentaries. This has led to the emergence of local production companies that cater to the demand for Serbian-language content. These companies play a crucial role in shaping the TV & Video market in Serbia by producing and distributing local content that resonates with the audience.
Underlying macroeconomic factors: The development of the TV & Video market in Serbia is also influenced by underlying macroeconomic factors. The country has been experiencing steady economic growth, which has resulted in an increase in disposable income and consumer spending. This has allowed more Serbian households to afford TVs, streaming subscriptions, and other related products and services. Additionally, the government has implemented policies to promote digitalization and improve internet infrastructure, further fueling the growth of the TV & Video market in Serbia. In conclusion, the TV & Video market in Serbia is witnessing significant growth and development, driven by changing customer preferences, local special circumstances, and underlying macroeconomic factors. The rise of streaming services, the popularity of smart TVs, and the demand for local content are shaping the market landscape. Additionally, the country's economic growth and government initiatives are contributing to the expansion of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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