Cinema - Nordics | Statista Market Forecast

Cinema - Nordics

Nordics

Highlights

In the Nordics, revenue in the Cinema market is projected to reach US$1.46bn in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 3.44%, leading to a projected market volume of US$1.72bn by 2029.
Furthermore, the number of viewers in the Cinema market in the Nordics is anticipated to reach 13.7m users by 2029.
User penetration in the region will be 44.5% in 2024 and is expected to rise to 47.7% by 2029.
The average revenue per viewer in the Nordics is expected to be US$116.50.
In a global context, the majority of revenue will be generated the United States, with a figure of US$20.98bn in 2024.
In the Nordics, cinema attendance is increasingly driven by a growing appetite for local content, reflecting cultural pride and regional storytelling.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema market in Nordics has been experiencing steady growth in recent years, driven by customer preferences for immersive entertainment experiences and the availability of high-quality content.

Customer preferences: In the Nordics, customers have shown a strong preference for the cinema experience, with a significant portion of the population regularly attending movie screenings. This can be attributed to the region's long-standing tradition of valuing cultural experiences and entertainment. Additionally, the cinema industry has adapted to changing consumer preferences by offering a wide range of movie genres and formats, including 3D and IMAX, to cater to different tastes and interests.

Trends in the market: One of the key trends in the cinema market in the Nordics is the increasing demand for premium experiences. Customers are willing to pay a premium for luxury seating, gourmet food and beverages, and other amenities that enhance their overall cinema experience. This trend has led to the establishment of luxury cinemas in major cities, offering a more upscale and personalized movie-watching experience. Another notable trend is the growing popularity of local and regional films. Nordic audiences have shown a strong interest in supporting and celebrating their own film industry, leading to an increase in the production and distribution of local films. This trend has not only boosted the domestic cinema market but has also attracted international attention, with Nordic films receiving critical acclaim and recognition at international film festivals.

Local special circumstances: The cinema market in the Nordics is also influenced by local special circumstances. For example, the long winter nights in the region provide an opportunity for people to seek indoor entertainment options, such as going to the movies. Additionally, the strong social welfare system in the Nordics ensures that a significant portion of the population has disposable income to spend on leisure activities, including cinema outings.

Underlying macroeconomic factors: The stable and prosperous economies of the Nordic countries have contributed to the growth of the cinema market. With high levels of disposable income and a strong middle class, people in the region have the financial means to afford cinema tickets and other related expenses. Furthermore, the robust film industry in the Nordics, supported by government funding and incentives, has created a favorable environment for the production and distribution of films, attracting both local and international audiences. In conclusion, the cinema market in the Nordics is developing in response to customer preferences for immersive experiences and high-quality content. The demand for premium experiences, the popularity of local films, and the region's unique social and economic circumstances are driving the growth of the market. With continued investment in innovation and content creation, the cinema industry in the Nordics is expected to thrive in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.